|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Tony Hines
|
Mastering Fashion Buying and Merchandising Management (Palgrave Master) by Tim Jackson |
by Mike Easey
|
by Uche Okonkwo
|
by Tim Jackson
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Nicholas Coleridge, Managing Director, Condé Nast
Review
“an essential primer for anyone wanting to make it big in the fashion biz.”
nicholas coleridge, managing director, condé nast
“explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. the ‘back story’ of where goods come from and how they are manufactured and sold is always fascinating, which is why tungate’s book so appealed.”
publishing news
“fashion brands includes exclusive quotes and insights into brand strategy from designers such as paul smith and diesel founder renzo rosso.”
in-store magazine
“dissects the fashion industry from high street to haute couture and gives a detailed history of fashion brands as well as explaining the influence of branding.”
media week
“men don’t shop seasonally,” says mark tungate, paris-based writer and author of fashion brands: branding style from armani to zara.”
daily telegraph
“useful nuggets”
financial times
“littered with amusing anecdotes.”
marketing
“includes brand strategy insights from designers such as paul smith and deisel founder renzo rosso, interviews with influential industry figures and behind-the-scenes reports.”
fashion business international
“an interesting read for anyone involved in the fashion or marketing sector.”
international textiles
“getabstract.com recommends this book to marketers – even those who are not fashion minded – who want to rejuvenate their creativity and pick up some new sources of inspiration and style.”
www.getabstract.com
“drawing on research and interviews (he had no experience with the fashion industry before writing this book), he writes in a conversational manner for a general readership and for professionals involved with marketing.”
reference & research book news
“this is the most fun non-fiction book that i’ve read in a long time, while simultaneously unique and useful. written in a witty and readable journalistic style, this book unravels the magic behind an industry that uses more smoke and mirrors than hollywood.”
anoop maini, chartered management institute (www. managers.org.uk)
“tungate’s absorbing and thoroughly entertaining book examines the new rules of the global fashion industry… an impressive and authoritative overview of what is arguably the world’s original brand name industry.”
adbrands.net
“journalist mark tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business.&
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
75% buy the item featured on this page: Fashion Brands: Branding Style from Armani to Zara £13.66 |
 |
9% buy Mastering Fashion Buying and Merchandising Management (Palgrave Master) £11.04 |
 |
6% buy Luxury Fashion Branding: Trends, Tactics, Techniques £22.25 |
 |
5% buy The Fashion Handbook (Media Practice)£14.99 |
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
