- Hardcover: 256 pages
- Publisher: Kogan Page; illustrated edition edition (3 July 2005)
- Language English
- ISBN-10: 0749442999
- ISBN-13: 978-0749442996
- Product Dimensions: 3.2 x 16.5 x 24.1 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 388,752 in Books (See Top 100 in Books)
- See Complete Table of Contents
Fashion Brands: Branding Style from Armani to Zara
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Product Description
Review
"An essential primer for anyone wanting to make it big in the fashion biz." Nicholas Coleridge, Managing Director, Conde Nast "Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. The 'back story' of where goods come from and how they are manufactured and sold is always fascinating, which is why Tungate's book so appealed." Publishing News "Fashion Brands includes exclusive quotes and insights into brand strategy from designers such as Paul Smith and Diesel founder Renzo Rosso." In-Store Magazine "Dissects the fashion industry from high street to haute couture and gives a detailed history of fashion brands as well as explaining the influence of branding." Media Week "Men don't shop seasonally," says Mark Tungate, Paris-based writer and author of Fashion Brands: Branding Style from Armani to Zara." Daily Telegraph "Useful nuggets" Financial Times "Littered with amusing anecdotes." Marketing "Includes brand strategy insights from designers such as Paul Smith and Deisel founder Renzo Rosso, interviews with influential industry figures and behind-the-scenes reports." Fashion Business International "An interesting read for anyone involved in the fashion or marketing sector." International Textiles "getAbstract.com recommends this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style." www.getAbstract.com "Drawing on research and interviews (he had no experience with the fashion industry before writing this book), he writes in a conversational manner for a general readership and for professionals involved with marketing." Reference & Research Book News "This is the most fun non-fiction book that I've read in a long time, while simultaneously unique and useful. Written in a witty and readable journalistic style, this book unravels the magic behind an industry that uses more smoke and mirrors than Hollywood." Anoop Maini, Chartered Management Institute (www. Managers.org.uk) "Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry... An impressive and authoritative overview of what is arguably the world's original brand name industry." AdBrands.net "Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business." Reader review by Rolf Dobelli, Amazon.com "Most of the content has come up in the leading fashion and culture magazines and business media... But Tungate brings all of these subjects, all of these themes, and all of these prominent fashion brands together for a picture of the system of which they are all a part. With his broader perspective, he also gives a global perspective not limited to the vibrant, shop-til-you-drop, U.S. market and its advanced ideology of consumerism where many of the "branding" ideas and techniques originated, but including also European and Asian markets." The Midwest Book Review "Explores the popularization of fashion and explains how marketers and branding have turned clothes and accessories into objects of desire." www.brandrepublic.com "Interesting things to say about the effects of the global marketplace on fashion brands." Drapers "Will appeal to fashion students and those with an interest in the business side of the fashion world." Sew Today
—Financial Times, August 2005
"Useful nuggets"
Inside This Book
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First Sentence
The model struts towards the battery of cameras, profile held slightly aloft, walking with the curious avian gait that has evolved to flatter the lines of her dress. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The model struts towards the battery of cameras, profile held slightly aloft, walking with the curious avian gait that has evolved to flatter the lines of her dress. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
11 of 12 people found the following review helpful:
5.0 out of 5 stars
A complete guide to the fashion BUSINESS!,
By
This review is from: Fashion Brands: Branding Style from Armani to Zara (Hardcover)
This book is essential reading for anyone interested in fashion or thinking of going into this field of work. I have been in the industry for 10 years and most of the experiences and thoughts i have had are included in this book. A complete guide to the fashion business from how fashion magazine never criticise their paymaster's (the designers!) and how global brands are turning people away from designer wear.
An excellent book for anyone interested or thinking of going into the fashion business
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Absolutely Stunning,
By
This review is from: Fashion Brands: Branding Style from Armani to Zara (Hardcover)
A wonderful window into the fashion industry. I have a notebook crammed with scribblings with insights I'd like to explore for my own business. Written by someone with an inquisitive mind that does not have much invested in the industry, this book is humourous, insightful, interesting. In a word: stunning. If you are interested in fashion you NEED to own this book.
21 of 24 people found the following review helpful:
5.0 out of 5 stars
Highly Recommended!,
By
This review is from: Fashion Brands: Branding Style from Armani to Zara (Hardcover)
If you want to understand the true meaning of style, the fashion world can explain it. No other industry is as adept at transforming a commodity into an art form, and doing so repeatedly on a seasonal basis. Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. His wide-ranging book covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes and even the history of department stores. He goes into journalistic detail about established and avant-garde designers, photographers, ad agencies and trend consultants who work side by side to sell image to the public. This is a serious book, complete with the URL's of key Web sites, and profiles of the top designers who create brands. Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style.
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