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Fashion and Advertising (World's Top Photographers Workshops) [Illustrated] [Hardcover]

Magdalene Keaney
4.2 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

1 Aug 2007
The World s Top Photographers Workshops is a new series that pairs in-depth, practical advice with stunning images and personal tips from the world s acknowledged masters. Each title brings together the work of prominent professional photographers and pools their accumulated knowledge, focusing specifically on the fundamental technical aspects of photography lighting, composition, colour, tone and imaging. Fashion and Advertising offers hardworking, incisive and comprehensive advice on all aspects of the genre. Image portfolios combined with the photographers comments on what has influenced their signature styles introduce readers to the aesthetics of fashion and advertising photography. Tips and hints pass on hard-won knowledge in a simple form.

Product details

  • Hardcover: 176 pages
  • Publisher: RotoVision (1 Aug 2007)
  • Language: English
  • ISBN-10: 294037824X
  • ISBN-13: 978-2940378241
  • Product Dimensions: 2 x 25 x 25 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 49,806 in Books (See Top 100 in Books)

Product Description


"offers a unique glimpse into the work of ten pros at the top of their game." -- Amateur Photographer, August

About the Author

Magdalene Keaney is a writer and curator and has worked at the Australian National Portrait Gallery, the National Gallery of Australia, and the Australian War Memorial. She is now an Assistant Curator at the UK s National Portrait Gallery. She lives in London, UK.

Inside This Book (Learn More)
First Sentence
John Akehurst was propelled into a career as a photographer through his love of design and fashion, fostered at college. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
11 of 11 people found the following review helpful
This book is brilliant. The interviews cover 95% of the challenges and problems an advertising or fashion photographer would face, from how to get a foot in the door, to the translation of editorial into advertising work. It's extremely comprehensive and well written, including diagrams, lots of detail and lots of honesty from the photographers interviewed. I think the MAP photographers are a little bit overrepresented (the author worked for MAP), and I am not convinced these are the BEST photographers in the world. But they are probably more giving and give more insight than the Nick Knights and Mario Testinos of the world. And it can't be denied that the shots are visionary, original and downright gorgeous.
Every student (or enthusiast, art buyer or agent) should own a copy of this book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Helpful and insightful 28 Nov 2010
Very helpful for beginners (and probably advanced photographers too!) If you're into fashion photography etc, then it's really great because you can read through interviews from people who are actually in the industry (as opposed to some books that just say they're great photographers or whatever). There's a little section where they show you how they light particular photos etc, tips on how to get along in the industry etc.
Really great! Worth it :)
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3 of 4 people found the following review helpful
4.0 out of 5 stars Great gift. 21 April 2008
I ordered this from Amazon as a gift for a photography student and it went down a storm! Really beautiful pictures and some great text to sink your teeth into. I am no professional myself, but even I could see the quality to these fashion photos and it was a well recieved gift.

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0 of 1 people found the following review helpful
4.0 out of 5 stars liked but expect a bit more 17 Jan 2011
I liked the book. the images are gorgeous but i expected more, when I mean more is more exmaples on how to position your camera to get a specific angle.
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Most Helpful Customer Reviews on (beta) 3.5 out of 5 stars  2 reviews
5 of 5 people found the following review helpful
2.0 out of 5 stars Wouldn't call this "workshop"... 27 Jun 2009
By Thomas Park - Published on
Verified Purchase
This is essentially a fairly thin coffee table book. There is very little information on lighting and technique. Each artist provides one lighting diagram which is almost useless - it's rendered in interesting 3-D CAD models, but contains no information on equipment, distances, watt seconds, modifiers, or really anything that you'd expect from a lighting diagram if you read professional photography publications.

I'd recommend giving this one a pass, unless you're quite fond of one of the contributing photographers and want a handful of images from one of their shoots.

I'm frankly amazed that the publishers decided to call this a "workshop" book.
3 of 3 people found the following review helpful
5.0 out of 5 stars Fashion and Advertising Review 1 Dec 2008
By PNH - Published on
Fashion and Advertising: The World's Top Photographers Workshop is a collection of interviews with seasoned professional photographers. Ranging from self-taught to college-educated, these photographers have assisted and worked alongside world-renowned artists such as Nick Knight and Mario Testino and have editorial credits including Italian Vogue, Pop, i-D, Dazed and Confused, and Numero.
The interviewer, Magdalene Keaney, engages photographers such as John Akehurst, Richard Bush, Elaine Constantine, Dan Holdsworth, Alexi Lubomirski, Solve Sundsbo, and Paul Wetherell in conversations covering networking and important industry relationships, conceptual workflow, equipment, setups, and much more. Each photographer was chosen for his or her area of photographic expertise and aesthetic. The interviews are structured around these aesthetics, ranging from nudes and landscapes to digital imaging and celebrities, and examine how each photographer achieves his or her "look" and their experiences during the process.
Included in each photographer's section are lighting diagrams, information regarding the photographers essential equipment, a mini biography, and suggested readings by the photographer. Along with conceptual and technical content, the book showcases the work of the interviewed photographers on beautiful semi-gloss paper.
As a photographer I am constantly inspired and learn from other photographers. I've used this book as a starting point for concepts and creative workflow on a number of my projects as well as referring to it for technical help. Fashion and Advertising has a permanent spot on my bookshelf when it's not on my worktable.
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