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Fashion Advertising and Promotion Hardcover – 1 Nov 1998

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Product details

  • Hardcover: 448 pages
  • Publisher: Fairchild Books; Rev Ed edition (1 Nov. 1998)
  • Language: English
  • ISBN-10: 1563672049
  • ISBN-13: 978-1563672040
  • Product Dimensions: 24.1 x 20.5 x 3.1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,659,126 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Jay Diamond is professor of marketing, retailing and fashion at Nassau Community College where he teaches courses on fashion and retailing. He has received such honours as Distinguished Professor of the State University of New York and the first Distinguished Achievement Award at Nassau Community College. He has written textbooks on retailing, fashion and related subjects and is co-creator and writer of a video series on fashion retailing. Ellen Diamond is an adjunct member of the department of marketing, retailing and fashion at Nassau Community College. Her paintings and lithographs are featured in galleries across the United States and she received the honour of membership to the National Association for Women Artists. She is also an author and co-author of textbooks on fashion retailing and visual merchandising and she co-created and wrote a video series on fashion retailing.

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By Review on 27 Sept. 2013
Format: Hardcover
Great value for money, good delivery speed and excellent up to date tracking on purchase. Very satisfied with overall shopping experience.
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