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Trade in Fans: The Mirror of Consumption for an Amazon.co.uk gift card of up to £4.60, which you can then spend on millions of items across the site. Plus, get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
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Henry Jenkins, Massachusetts Institute of Technology
"This is an important, critical contribution to debates on fandom. Sandvoss expertly introduces and analyses key works in fan studies, but more than that, Fans: The Mirror of Consumption offers its own intriguing new theories of fan interpretation. A must–read book for anyone interested in how media texts can come to mean so much to so many people."
Matt Hills, Cardiff University
"This book develops the study of fandom in significant new directions, integrating analyses of social, psychological and textual processes. It will serve as a benchmark for future research on audiences, fans and textuality, and should be widely read."
Brian Longhurst, University of Salford
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