Are Viva Brother the greatest guitar band since the giants of the Britpop era? No
Are Viva Brother a tuneless, clueless racket that make the noise of a dying camel looped and amplified sound like music? No
What Viva Brother have done is take music they like and strapped it to a tried and tested, if unimaginative formula. They are not the world's greatest lyricists, nor are they the tightest musicians, but they do have a good enough model for a pop song. Yes they are very much influenced by Oasis, Blur, Suede, et al., but these in turn were influenced by the Beatles, the Kinks and Bowie. This does not make them a bad band.
Haters, moreover, seem to be under the impression that Viva Brother are all over the airwaves, adored by idiots across the country. I'm afraid the press did not over hype this band. They gave them plenty of coverage initially, but for the best part kept an open mind. Instead it is both fans and, perversely enough, haters that have overhyped this band.
Do not buy this album if you want music that pushes boundries and makes one think. Buy this album if you like pop songs. Ignore the hype. It is an average debut from an ok band. And that genuinely isn't an insult.
Picks: Time Machine; New Years Day; Electric Daydream