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Fail Better!: Stumbling to Success in Sales & Marketing - 25 Remarkable Renegades Show How [Hardcover]

Stephen Brown
4.6 out of 5 stars  See all reviews (5 customer reviews)

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Product details

  • Hardcover: 212 pages
  • Publisher: Cyan Books and Marshall Cavendish (2 Jan 2008)
  • Language: English
  • ISBN-10: 0462099040
  • ISBN-13: 978-0462099040
  • Product Dimensions: 22 x 14 x 2 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 1,123,370 in Books (See Top 100 in Books)

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Product Description


This book identifies the 30 "worst" marketers of all time and shows that, although their marketing methods are contrary to received wisdom, they're brilliantly successful all the same. Business history shows that it is those who persevere despite repeated failure, who win through in the end. Thomas Edison, P.T.Barnum, Walt Disney, James Dyson, Madonna, Steve Jobs, Mary K. Ash, Sumner Redstone, Bill Gates, Donald Trump, Martha Stewart and so on epitomize this never-say-die mindset. Failure, it seems, is one of the keys to commercial success, arguably the key. This book champions those who challenged conventional marketing wisdom, who felt worst practice is often best practice, and who should have failed but triumphed spectacularly by doing things "wrong".

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Customer Reviews

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4.6 out of 5 stars
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Title 28 Mar 2008
This is a very funny book with a great deal going for it. It is ideal for dipping into on train journeys, or on boring days when whatever work you have brought home is simply too depressing to do. For the new marketing student this will provide you with an interesting counterpoint to Kotler - or whatever "me too" textbook you happen to be reading. Overall, well worth the money.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great tool!!! 26 Jan 2008
This is a really helpful tool, not only for students, but for marketing professionals as well. The central meaning is what comes out from the everyday real life: You can become much stronger through your own mistakes!!! Enjoyable, not only for people of the marketing field, but for people intending to be informed about some real values in life. The price is very reasonable compared to other marketing books and in terms of the author's name, which is one of the most respectful of his field.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A Rare Treat 24 Jan 2008
If, like me, you need to be reminded of the fallibility of celebrated business icons and popular media figures, not to mention the pervasiveness of failure in general, then you'll love this rare treat of a book. It presents brief chapters on what its author calls "flops, fumbles and fiascos" covering well known figures such as Michael O'Leary, Rupert Murdoch, Dale Carnegie, Donald Trump, Madonna and Steve Jobs. With twenty five different case studies to choose from, this is a book to dip into at your leisure. It's written in a lively, imaginative fashion and is interspersed with lots of QI insights, and although it's about failure, the ultimate message is a positive one.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Fail Better Made Me Feel Better 26 Jan 2008
Brown is a professor of marketing but to read this book you'd never suspect it, cos this is not your typical dry, professorial tome at all. This learned work details the trials and tribulations of some quite remarkable men and women that have managed to prevail in the making of their own fortunes despite suffering some very serious setbacks. Each of the individual cases in Fail Better is a powerful story in its own right, so if you are a sucker for stories about overcoming adversity then you'll love this book. And aside from the heartwarming moments, the book also contains penetrating analysis about the qualities that are common to each of its heroes and heroines. All in all, a great read.
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3.0 out of 5 stars Entertaining 14 Mar 2008
By Wales
This entertaining book is written in, how shall I put it, a contemporary style? The opening chapters make some interesting points but then he labours the point with copious examples. The author doth protest too much, methinks. The concluding synthesis seems hurried in comparison. So what is the conclusion? The new marketing rule is that there are no rules? To be successful you must be arrogant, often born with a silver spoon in your mouth, have dogged determination and power mad? Is this book about leadership rather than marketing? Not the touchy-feely leadership of Investors in People but the ball-breaking leadership of those who get things done, come what may. At the end of it all, you have to come back to the conclusion that what this group have in common is that they had something people wanted to buy. When they failed it was because people didn't want the product. What an insight.
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