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Synopsis
This book identifies the 30 "worst" marketers of all time and shows that, although their marketing methods are contrary to received wisdom, they're brilliantly successful all the same. Business history shows that it is those who persevere despite repeated failure, who win through in the end. Thomas Edison, P.T.Barnum, Walt Disney, James Dyson, Madonna, Steve Jobs, Mary K. Ash, Sumner Redstone, Bill Gates, Donald Trump, Martha Stewart and so on epitomize this never-say-die mindset. Failure, it seems, is one of the keys to commercial success, arguably the key. This book champions those who challenged conventional marketing wisdom, who felt worst practice is often best practice, and who should have failed but triumphed spectacularly by doing things "wrong".
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
This is a very funny book with a great deal going for it. It is ideal for dipping into on train journeys, or on boring days when whatever work you have brought home is simply too depressing to do. For the new marketing student this will provide you with an interesting counterpoint to Kotler - or whatever "me too" textbook you happen to be reading. Overall, well worth the money.
2 of 2 people found the following review helpful
Format:Hardcover
This is a really helpful tool, not only for students, but for marketing professionals as well. The central meaning is what comes out from the everyday real life: You can become much stronger through your own mistakes!!! Enjoyable, not only for people of the marketing field, but for people intending to be informed about some real values in life. The price is very reasonable compared to other marketing books and in terms of the author's name, which is one of the most respectful of his field.
2 of 2 people found the following review helpful
Format:Hardcover
If, like me, you need to be reminded of the fallibility of celebrated business icons and popular media figures, not to mention the pervasiveness of failure in general, then you'll love this rare treat of a book. It presents brief chapters on what its author calls "flops, fumbles and fiascos" covering well known figures such as Michael O'Leary, Rupert Murdoch, Dale Carnegie, Donald Trump, Madonna and Steve Jobs. With twenty five different case studies to choose from, this is a book to dip into at your leisure. It's written in a lively, imaginative fashion and is interspersed with lots of QI insights, and although it's about failure, the ultimate message is a positive one.
Most Recent Customer Reviews
Entertaining
This entertaining book is written in, how shall I put it, a contemporary style? The opening chapters make some interesting points but then he labours the point with copious... Read more
Published on 14 Mar 2008 by Wales
Fail Better Made Me Feel Better
Brown is a professor of marketing but to read this book you'd never suspect it, cos this is not your typical dry, professorial tome at all. Read more
Published on 26 Jan 2008 by Alfred Mark
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