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Facing the Other Way: The Story of 4AD Hardcover – 26 Sep 2013


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Product details

  • Hardcover: 650 pages
  • Publisher: The Friday Project; Pck Slp Ha edition (26 Sep 2013)
  • Language: English
  • ISBN-10: 0007489617
  • ISBN-13: 978-0007489619
  • Product Dimensions: 23.6 x 16 x 4.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 50,078 in Books (See Top 100 in Books)

Product Description

Review

‘4AD get the lavish label history they deserve’ – MOJO

‘Aston has impressive access to some of rock’s most reclusive figures’ – Q

‘The book is an exquisite reflection of 4AD itself—extravagant, atmospheric, and rich in texture and timbre.’ – PITCHFORK

‘Facing The Other Way represents one of the greatest stories to emerge from rock and roll's modern history’ – DROWNED IN SOUND

‘The conviction of Aston's storytelling blows dust off the needle so that those records and their often magical beauties are dragged out to be admired once again… Compelling stuff’ – MOUTH MAGAZINE

'Martin Aston's 600-page chronicle is a suitable extravagant enterprise' – GUARDIAN

“A fanatically scholarly account of the definitive art-pop label of the 1980s.” – THE TIMES LITERARY SUPPLEMENT

About the Author

Martin Aston has been writing about and reviewing music since 1984. He has a particularly deep appreciation for the independent music scene. He is the author of two previous books: Pulp (MacMillan, 1995) and Björkgraphy (Simon & Schuster, 1996). ‘I’ve until now avoided writing more books as I enjoy occasionally leaving the house,’ he says. ‘Writing Facing the Other Way: The Story Of 4AD has reminded me of this luxury. But it’s been as compelling as it’s been overwhelming, documenting not just a visionary record label, but an entire era, one that can never be seen again.’

Martin has also written for a variety of publications including MOJO, Q, Guardian, The Times, Attitude, Radio Times and BBC Music Online.


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Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Michael Webb on 2 Nov 2013
Format: Hardcover Verified Purchase
I loved 4AD, and this book is perfect for devotees of the label. It's a long book, and covers the years up until Ivo sells the label in great detail, with interviews etc with all the artists, from the major ones like Cocteau Twins and Pixies to less known artist such as Swallow and Spirea X. Suitably the detail stops when Ivo sells the label, and the last couple of chapters cover the post Ivo years briefly, but it's no longer really 4AD by that point. Ivo was a genius, and it's sad how things ended up, but listening to the music along side this book was just perfect.
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3 of 3 people found the following review helpful By J. A. J. Goodings on 4 May 2014
Format: Kindle Edition Verified Purchase
I have to admit I was a 50-50 about 4AD records some I loved some just got on my nerves but for 5 years I was on the bands mailing list when I was a record reviewer on a local paper. The one thing I always did know was that I was always excited when a new parcel came from the label as I knew love it or hate it that the music was going to be highly original and high quality with wonderful artwork. I often spoke for ages on the phone to the ever wonderful Deborah Edgely the best press officer I ever had dealing with. I don't think any company had such loyal staff I know I found almost impossible to say I disliked a record because you could hear the genuine sadness in Deborah's voice. Never before or since has a label had such committed staff or work ethic. Then quite suddenly you could sense it was all starting to unravel one or two releases did not seem quite right. Then Deborah left for a few months , came back for a day, I was informed the legendary label figurehead Ivo was going through some sort of Bad patch.
It all seemed so sad but I had no idea what was happening Deborah was the soul of discretion as were her successors. This book is an in depth history of the greatest indie label ever known and it explains all the mysteries It mentions every release and brief band histories of every act on the label. It also gives brief descriptions of everyone who worked in the office or for the Art Department headed by Vaughan Oliver.
The real beauty of the book is that despite its exhaustive insight it is a fantastic read that doesn't get bogged down in the fine detail and tries to give balanced views of all the arguments.
Read more ›
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5 of 5 people found the following review helpful By A. Kennedy on 9 Oct 2013
Format: Hardcover Verified Purchase
Just received this on Monday & already halfway through, can't put it down. Had forgotten how many 4AD releases I have collected over the years and its really good learning the backgrounds and what has since happened to the key players in each.

Been playing Cocteaus & This Mortal Coil on repeat since starting the book.

Highly recommended
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7 of 8 people found the following review helpful By Mr. R. J. Jenkins on 7 Oct 2013
Format: Hardcover Verified Purchase
Fascinating stuff, I am about half way through the book and I only got it a few days ago! Brings back fond memories of some fantastic bands, with stunning and beautiful cover artworks, both of which influenced my work as a photographer. If you like(d) 4AD and want to know some very thoroughly researched background information and insights into a highly influential record label/movement/era then this book certainly does the trick. Thanks Martin Aston.
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2 of 2 people found the following review helpful By Huw Roberts on 20 Feb 2014
Format: Kindle Edition Verified Purchase
As a massive early 4AD fan (the Cocteau Twins are one of my favourite bands) I'd totally forgotten many of the other acts the label signed. As a result of this excellent book I fear that my wallet may take a bashing as I search out the titles I missed.
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1 of 1 people found the following review helpful By Ian.bunnyman on 29 April 2014
Format: Hardcover Verified Purchase
Martin Aston book is an in depth look at one of the greatest record labels of all time.
All key players are interviewed and no stone left unturned.
The book works on a number of levels.
As it intention the study of 4AD and it's influence on music and culture.
Also a fascinating look at the business side of the music world and the impact of running an independent label.
Finally,the personal side of being in a band and how the business can change people.
I found myself running to pull out albums by bands I'd half forgotten and ordering some that had passed me by.
An excellent read.
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1 of 1 people found the following review helpful By eddyalpha on 18 April 2014
Format: Hardcover Verified Purchase
Being a massive Cocteau Twins fan since the early 80's and collector of 4AD bands in general, I have found this book absolutely fascinating reading.

Really pleased
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