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Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (Que Biz-Tech) Paperback – 14 Dec 2011


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About the Author

BRIAN CARTER offers social media training to B2C and B2B businesses of all sizes; his online Facebook training course serves 5,500 participants. Carter has been an Internet marketing consultant and trainer for 11 years, providing services that have often doubled or tripled clients’ online revenue. He has been profiled by The Wall Street Journal, US News and World Report, and Entrepreneur.

 

JUSTIN LEVY leads social communications at Citrix Online. Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media agency, where he worked with Fortune 500 brands developing and executing social media strategies and campaigns. Levy is a sought after public speaker on social media and has been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine, and the BostonGlobe.


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Amazon.com: 42 reviews
5 of 5 people found the following review helpful
Good intro - understand the purpose 21 Mar. 2012
By Customer1 - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Good book - don't misunderstand the purpose of it.

This is a fine introduction to marketing with Facebook, but seems especially geared toward those who are new to FB, or who only use it for basic personal purposes. If that's you, it will be a helpful step-by-step tutorial to using FB's features to promote something. That's pretty much what the book claims.

But, the write up also stresses how profitable it will be even if you're a PRpro, etc. I disagree. If you're computer savvy, used to promotion, and you've spent much time at all on FB, you won't find much new here.

There are some good tips on using demographic tools, and developing communities. Some of the book is already obsolete, such as the section on creating a landing page for your business. FB has now done away with landing pages.
3 of 3 people found the following review helpful
Great Demystification of Facebook For Me... 19 April 2012
By Elisa 20 - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product ( What's this? )
First, I have to say, I resisted FB for a long time, and once I realize I needed it for business ("free PR that can potentially reach millions--you're dumb to ignore it!"), I resigned myself and opened an account.

However, while I love Twitter and find it effortless and enjoyable, that was not the case with FB. Using it...enjoying it...has been quite a struggle because it seemed like such a jumble--messages from people I don't know who are somehow "friends"...the "job" of sharing things about myself out into the internet with...who knows who?...and so much distraction, apparently with minimal purpose.

Long way of saying, I was a good (though reluctant) candidate for this book. I don't "get" FB, but I accept that I need it and want to learn why people love it so much--and how so many use it so effectively.

So this was a book I'd either love or hate, and I'm glad to say the verdict is: "love". The authors start with the "basics" (which I still need), and learned about how the various features worked together, including how to add video, improve privacy settings, and then move into marketing (helpfully divided into beginning, intermediate and advanced).

Unlike Facebook itself (to me), this book is well structured, sequential and full of step-by-step instructions and practical tips and examples. I thought it was excellent--extremely helpful.
3 of 3 people found the following review helpful
"A VALUABLE STEP-BY-STEP GUIDE TO MARKETING!" 1 Mar. 2012
By Geraldine Ahearn - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product ( What's this? )
An updated step-by-step guide to Facebook's newest features, marketing strategies, and much more. Brian Carter and Justin Levy skillfully created a valuable tool for all Facebook members, teaching how-to Master best practices, build thriving communities, and how-to promote for business. I highly recommend "FACEBOOK MARKETING-Third Edition" to new members who wish to learn about the basics, to those who wish to establish a Corporate Presence, and those who prepare to profit from Facebook trends. The Growth of social networks in today's world and the importance of its growth to Your Business is only one reason why this book is a Must-have!
2 of 2 people found the following review helpful
Great for beginners, but outdated for media professionals 5 April 2013
By Gen of North Coast Gardening - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product ( What's this? )
If you have, say, a small service business like a landscaping company, or a local retail store, you may have been advised that you should definitely have a Facebook page. And you should! While in my view there are other, more powerful ways of doing marketing such as search engine optimization and having an email list, having a Facebook page takes so little effort for the return it gives you that it would be shortsighted not to at least consider developing one.

This book is very convincing as to the reasons you ought to get started and Facebook, and it gives you a great overview of how to get started, some of the ways you can use Facebook, and the benefits you should receive from taking some simple actions.

That said, Facebook changes so much that ordering a printed book about Facebook marketing means it's almost guaranteed to be out of date by the time you receive it. This is the problem with doing marketing on any kind of platform that you don't own. They can change the rules at any time, and you can't really do anything about it except accept those changes and move forward.

Some of the changes, such as Facebook removing landing pages, developing new advertising models, and inventing Facebook gifts, make parts of this book irrelevant and mean that it's leaving out important information that people who manage social media professionally or are passionately involved in Facebook campaigns will need. This isn't the fault of the author, it's just a fact of life when reading a print book about a specific type of social media and how to leverage it.

Overall, this is still a good book for those interested in getting started on Facebook. It will hold your hand and convince you of the value of devoting a little bit of time to promoting your page. However, media and other professionals should look elsewhere for the type of in-depth, up-to-date information you'll need to manage your social media campaigns.
2 of 2 people found the following review helpful
Entry level and now outdated 10 Jan. 2013
By Alec Rojas - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Don't know how to use the web?
Just got onto Facebook?
Considering a career in selling products online?

Then this book is for you.

That, of course, is most of the population unequipped to use this book. For those of you who are actively searching for help in marketing, doing PR, and moving product on Facebook, this is hopelessly outdated. With the invention of Facebook gifts, new advertising models, the removal of "landing pages," and the complete restructuring of Facebook since their IPO, most of this information is superfluous at best.

Look elsewhere first.
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