The name is a bit of a misnomer. In the 4P marketing mix equation all marketers are taught (promotion, price, place and product) the book is heavy on promotion, light on place, and offers nothing on product or price. It's better called "Facebook Promotion".
It is a good overview of Facebook and its promotion potential. It progresses through the basics to the special features of Facebook that will make it a wonderful and inexpensive tool for marketing purposes.
I would have liked to have seen more examples of use in marketing and better illustrations with larger print and color. Facebook is not a very intuitive environment to work with and the effects of making changes are not always clear until one encounters problems. The book mentions there are "over 52,000 apps" developed for Facebook but I only see 2000 on the site. Just where are the other 50,000 located?
There is nothing about setting-up SEO to optimize Facebook marketing. As a matter of principle, your Facebook Page should be carefully crafted, before going live, to appeal to Google . The "Facebook Marketing Bible" does address this, and does so quite well.
Some info is out-of-date. For instance, it should be made clear that a Facebook Place is a _type_ of Page (to set it up, select "local business", not "company"). This has a domino effect on other marketing maneuvers one may be able to use(e.g; geolocation and Deals app) so you must know about this before hand. (I have not been able to make the geolocation function work on my Blackberry, even though I know the GPS is working).
The book discusses Facebook Insights (the answer Facebook has to its competition, Google Analytics) and does a good job of explaining how to use if to monitor marketing campaign performance. It's role in online market research is unclear.
I am unsure of how this book is different from "Facebook Advertising for Dummies". Part III of this book is called "Engaging in Facebook Advertising".
"Facebook for Dummies" (2008) talks about "syndicated ads" and "social ads" but this book (2011) does not. I assume Facebook changed things and it's all one paid ad now.
P.164 "Targeting your Audience" touches on the topic of demographics and psychographics. To me this is the great marketing strength of Facebook over Google Ads; the ability to segment target markets.
Yet the book could discuss this more. The potential for low-cost market research with Facebook is huge but this is never touched on. Ads can be used to direct select target segments to a Page (or a Website) then to a survey website(I use professional sites like Surveygizmo, which even has a template that looks like a Facebook webpage) to do fundamental research. This allows the market researcher to determine product and price.
I do not use the "Facebook Polls", a popular app, as it behaves too much like a game. The book could have discussed Polls in the context of online market research.
Overall, the book does orient one quite well and if you have a good understanding of marketing, Facebook in general, and SEO, it may be all you really need. Because Facebook changes things constantly it will out-of-date soon.