From the Back Cover
Recruit fans and turn them into customers — find all the latest techniques here! Ten times more people visit Facebook each day than see those famous Super Bowl TV spots. Your business or group can have a presence before all those eyes for free! This book makes it easy to create a Page, add applications to it, host an event, and much more. It′s an easy–to–follow blueprint for marketing and promoting your organization on Facebook! Make the most of it — discover what goes into a successful Facebook marketing plan and how to assess its impact with analytics tools Fan the fire — build a Fan Page that appeals to your customers and offers incentives for visitors to like it Hit your target — see how to target a specific audience with Facebook ads and how to create landing pages that drive conversion Get your fans involved — create groups, plan promotions, and host events to keep your message prominent Optimize — learn to analyze your click–through ratio, track your ad′s success, and make ongoing adjustments to improve performance Up the value — add applications that make your Page more valuable to users Go viral — extend the Facebook platform to your own Web site through social plug–ins Open the book and find: Tips for maximizing the social networking effect Ways to demonstrate why a Facebook Page matters Steps for creating and customizing your Fan Page How to implement your content strategy Ideas for contests and promotions All about Facebook′s ad bidding system Hints for creating successful landing pages Facebook business etiquette tips Learn to: Use Facebook′s newest marketing tools Integrate Facebook with your multichannel marketing plan and measure results Secure your business on Facebook Places and launch a Deal to customers Add Facebook′s Like button to your home page
About the Author
Paul Dunay has created marketing buzz for major technology companies such as Google and Microsoft. You can read his blog at http://www.pauldunay.com. Richard Krueger is a social media marketing expert. Paul and Rich are coauthors of Facebook Advertising For Dummies .