Everything you need to know to successfully market your products or business on Facebook Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All–in–One For Dummies, 3rd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Includes nine minibooks that cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Fully updated to cover the latest Facebook features, including Graph Search, the updated News Feed design, cover photo rules, advertising changes, and updated mobile apps Facebook Marketing All–in–One For Dummies, 3rd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.