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Product Description
Product Description
The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!
In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.
Coverage includes
• Learning from the pioneers and avoiding beginner’s mistakes
• Developing a winning Facebook marketing strategy
• Establishing a presence that starts working fast and grows with you
• Designing Facebook ads that drive more clickthroughs at lower cost
• Using Facebook Connect and Live Stream Box to reach customers outside Facebook
• Monitoring what customers are saying about you in real-time
• Communicating more powerfully with widgets and Apps
• Addressing privacy concerns
• Building communities that promote loyalty and innovation
• Using Sweepstakes and other traffic builders
• Mastering advanced Facebook marketing tips, tricks, and hacks
• Preparing for the future of Facebook
From the Back Cover
The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!
In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.
Coverage includes
• Learning from the pioneers and avoiding beginner’s mistakes
• Developing a winning Facebook marketing strategy
• Establishing a presence that starts working fast and grows with you
• Designing Facebook ads that drive more clickthroughs at lower cost
• Using Facebook Connect and Live Stream Box to reach customers outside Facebook
• Monitoring what customers are saying about you in real-time
• Communicating more powerfully with widgets and Apps
• Addressing privacy concerns
• Building communities that promote loyalty and innovation
• Using Sweepstakes and other traffic builders
• Mastering advanced Facebook marketing tips, tricks, and hacks
• Preparing for the future of Facebook
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Customer Reviews
Facebook Marketing clarifies the pros and cons of marketing on Facebook. It then goes into detail about how to market successfully on and off the site. Moreover, the book doesn't just cover creating an account and adding pictures of your dog. It looks into how to create attractive pages, placing ads on Facebook, and even creating Facebook apps. In this way, the book provides a nice overview of a variety of promotional options.
This on the whole is the worst book I have read for some time. Its about Marketing (isn't it ?) and doesn't start on its subject until page 46 or so. Major questions are not answered (how does an internet user find his way to one's business page; what is Facebook's "demographic" - is it just American teenagers or what ?).
I hated the way it was written: for example this sentence "At the end of the day, all strategies mentioned throughout this book will more than likely be helpful to you at some point" MEANS "All the strategies in this book will probably be helpful to you".
For example, it goes on about privacy issues and that everyone should carefully "tweak" around with the privacy settings. Maybe I'm just dumb but I would've liked to see some info on how those settings affect the way my fans see my business page because, let's remember, this book is aimed at marketing professionals...
As others have commented (and I've ignored, shame on me), the illustrations are small to the point of being useless... when I already knew what was supposed to be illustrated I recognised the image, when I really needed to use the image I couldn't realise what was being shown. I don't understand how a publisher can print a book like this: wasn't anyone in proof reading sensible enough to say they need 30% more pages and the images at least twice the actual size?
All in all, I've found the book to be a lot less useful than I imagined it would be.
Les ayudará a conocer cómo funciona Facebook
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