Facebook Marketing: An Hour a Day
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Product Description
Review
‘…a worth reading book for social savvy marketeers who wish to improve their tactics and tools.’ (Business Network, February 2011).
Product Description
Develop, implement, and measure a successful Facebook marketing campaign
The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook′s potential. This book shows you how.
Quickly get up to speed on today′s Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.
- Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
- Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy–in
- Shows how to execute your strategy while incorporating all of Facebook′s relevant features
- Addresses Facebook′s pay–per–click platform, Facebook Connect, and more
Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step–by–step guide to developing a winning Facebook marketing campaign.
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Most Helpful Customer Reviews
7 of 9 people found the following review helpful
Format:Paperback
This book fell into the trap of spending the first 100 pages going over what Facebook is, how it started, and the very basics of opening an account etc. All interesting stuff, but no meat.
I also didn't like the page layout and pictures. I think someone can come along and tackle this subject better.
I also didn't like the page layout and pictures. I think someone can come along and tackle this subject better.
Format:Paperback|Amazon Verified Purchase
This book is a great resource for anyone who requires an insight into maximising Facebook marketing. Co-written by the amazing Mari Smith, so you know it's good!
6 of 9 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
First off, do buy this book and the others associated with it as they are handy guides to have and very informative. However it perhaps lacked everything I wanted to know and spent in my opinion too long waffling about things, as a successful entrepreneur I wanted quick access to solve things with face book, so I found this book slow for that but its worth the buy so do get it, don't be put off i would seriously suggest purchasing this one!
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