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Facebook Marketing All-in-One For Dummies Paperback – 2 Sep 2014

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Product details

  • Paperback: 792 pages
  • Publisher: John Wiley & Sons; 3rd Edition edition (2 Sept. 2014)
  • Language: English
  • ISBN-10: 1118816188
  • ISBN-13: 978-1118816189
  • Product Dimensions: 18.8 x 3.7 x 23.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 118,375 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

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Product Description

From the Back Cover

9 BOOKS IN 1 Joining the Facebook Marketing Revolution Claiming Your Presence on Facebook Adding the Basics Building, Engaging, Retaining, and Selling Understanding Facebook Applications Making Facebook Come Alive Facebook Advertising Advanced Facebook Marketing Tactics Measuring, Monitoring, and Analyzing Make a splash with the latest Facebook marketing strategies Looking to promote yourself, your goods, or your services on Facebook? Youve come to the right place! Inside, nine minibooks cover the essentials, giving you step–by–step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing resultsand everything in between. Get ready to watch your business grow! Facebook Marketing 101 define your ideal audience, identify demographics, determine your goals, set a budget, and create a killer Facebook marketing plan Make your presence known set up your new business Page, arrange what your visitors can see, and use your personal Profile to support your business If you build it find out how to build visibility for your Page, engage and retain your community, and expand your e–commerce products and services Theres an app for that customize your Page with Facebook apps, use iFrame apps to create custom tabs, and safely use third–party applications Its a mad, ad world discover how to create click–worthy Facebook ads, and get the know–how to test, measure, and modify your ads to get better results Open the book and find: How to import your blog posts into your Facebook Page Instructions on connecting your Page to Twitter Tips and strategies for choosing a profile pic and cover photo Ways to use life events to support your business How to use events and contests to bring your Page to life Guidance on analyzing your marketing efforts Examples and case studies that illustrate best practices

About the Author

Andrea Vahl is a social media consultant and frequent contributor at Copyblogger and Hubspot, and is also known as social media edutainer, Grandma Mary. John Haydon is a leading expert on helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. Jan Zimmerman is a hands–on marketing professional focused on smaller businesses and regularly shares her expertise at seminars and training events throughout the United States.

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
Very comprehensive, very clearly written. 9 books in one so you can dip in and dip out of areas you find interest you.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 14 reviews
5 of 5 people found the following review helpful
Very Informative - great for a beginner on Facebook. 26 Mar. 2015
By Judy Adler - Published on Amazon.com
Format: Paperback Verified Purchase
Very informative and well-written. It's long and contains a lot of information to absorb so it's slow reading. glad I bought it. Starts out at the beginning and works up to more advanced techniques.
2 of 2 people found the following review helpful
Another great book in a great series 2 Dec. 2014
By cdrspock - Published on Amazon.com
Format: Paperback Verified Purchase
Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!
3 of 4 people found the following review helpful
Andrea Vahl does it again, along with her co-authors ... 15 Sept. 2014
By Margaret Brown - Published on Amazon.com
Format: Paperback Verified Purchase
Andrea Vahl does it again, along with her co-authors. For anyone who cares about, is interested in or makes a living with social media this is one of those books that you should have at your desk at all times. Consider it your guidebook to all things Facebook Marketing related.
3 of 4 people found the following review helpful
Tons of Tips for Facebook Marketers. A Great Read All Around. 8 Sept. 2014
By James A. Turner - Published on Amazon.com
Format: Kindle Edition
I have been following Andrea Vahl for several years now and can say that there are very few people (if any) who know more about Facebook marketing than she does. I'm glad to see the new edition of the book is out -- I'm not finished yet, but what I've seen so far is terrific.
1 of 1 people found the following review helpful
Lots of great information and tips on how to have a better ... 19 May 2015
By Cookie - Published on Amazon.com
Format: Paperback Verified Purchase
Lots of great information and tips on how to have a better business page, not just stuck with the page your grandchild made for you.
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