From the Back Cover
9 BOOKS IN 1 Joining the Facebook Marketing Revolution Claiming Your Presence on Facebook Adding the Basics Building, Engaging, Retaining, and Selling Understanding Facebook Applications Making Facebook Come Alive Facebook Advertising Advanced Facebook Marketing Tactics Measuring, Monitoring, and Analyzing Make a splash with the latest Facebook marketing strategies Looking to promote yourself, your goods, or your services on Facebook? Youve come to the right place! Inside, nine minibooks cover the essentials, giving you step–by–step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing resultsand everything in between. Get ready to watch your business grow! Facebook Marketing 101 define your ideal audience, identify demographics, determine your goals, set a budget, and create a killer Facebook marketing plan Make your presence known set up your new business Page, arrange what your visitors can see, and use your personal Profile to support your business If you build it find out how to build visibility for your Page, engage and retain your community, and expand your e–commerce products and services Theres an app for that customize your Page with Facebook apps, use iFrame apps to create custom tabs, and safely use third–party applications Its a mad, ad world discover how to create click–worthy Facebook ads, and get the know–how to test, measure, and modify your ads to get better results Open the book and find: How to import your blog posts into your Facebook Page Instructions on connecting your Page to Twitter Tips and strategies for choosing a profile pic and cover photo Ways to use life events to support your business How to use events and contests to bring your Page to life Guidance on analyzing your marketing efforts Examples and case studies that illustrate best practices
About the Author
Andrea Vahl is a social media consultant and frequent contributor at Copyblogger and Hubspot, and is also known as social media edutainer, Grandma Mary. John Haydon is a leading expert on helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. Jan Zimmerman is a hands–on marketing professional focused on smaller businesses and regularly shares her expertise at seminars and training events throughout the United States.