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Facebook Marketing All-in-One For Dummies Paperback – 19 Dec 2012

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Product details

  • Paperback: 696 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (19 Dec 2012)
  • Language: English
  • ISBN-10: 1118466780
  • ISBN-13: 978-1118466780
  • Product Dimensions: 18.8 x 3.6 x 23.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 304,709 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

9 books in 1 Joining the Facebook Marketing Revolution Claiming Your Presence on Facebook Adding the Basics Building, Engaging, Retaining, and Selling Understanding Facebook Applications Making Facebook Come Alive Advanced Facebook Marketing Tactics Facebook Advertising Measuring, Monitoring, and Analyzing Want millions to know about your business? Market it on Facebook! Facebook has nearly a billion active users. Talk about marketing opportunities! This book shows why your business needs a Facebook presence, how to set up a powerful Page, ways to engage your customers, great marketing and advertising opportunities, and how to analyze your results. Use Facebook for customer service, relationship building, and much more. Meet your customer — define and identify your ideal audience and engage your customers one on one It′s business — set up a business or community Page and get your business and personal Profiles working together The social stuff — post YouTube links, import blog posts, connect your page to Twitter, and add social plugins Engage ′em — boost your Page′s visibility, create posts that get attention, use links, and thank your key enthusiasts Apps offer an edge — use iFrame apps to add custom tabs to your Page Involve your audience — build buzz with events and contests Reach them with ads — learn about Facebook′s advertising system and how to create ads that work Measure success — explore tools that help you measure, monitor, and analyze how your plan is working Open the book and find: Why Facebook also works for B2B Ways your personal Profile can support your business Some simple rules for a powerful marketing plan Tips for posts with punch How to move your e–commerce to Facebook Existing apps you can use for marketing Help designing a contest Ideas for using Facebook Deals

About the Author

Amy Porterfield is a social media strategist who helps clients maximize the marketing power of social media. Phyllis Khare is a keynote speaker and trainer with Five Star Speakers and in–demand strategist for social media marketing. Andrea Vahl is the community manager for Social Media Examiner, the largest online social media magazine.

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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3 of 3 people found the following review helpful By Alexandra on 17 Sep 2013
Format: Paperback Verified Purchase
Very imformative, but have discovered that it has difficulty keeping up with changes on facebook. I would look for something under the name in the book only to discover that the name of this procedure had changed and with the actual instructions for doing this. However, underterred I have found most of the information I needed and am looking forward to finding more helpful marketing tips.
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Format: Paperback Verified Purchase
I like the book itself but the packaging was really weird and messy when ripped it open. Inside the envelope was like dust from a vacuum hoover bag and bits of ripped up paper! :S
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Most Helpful Customer Reviews on (beta) 21 reviews
6 of 6 people found the following review helpful
Kinda difficult to use and outdated. 30 Nov 2013
By Yennta - Published on
Format: Kindle Edition Verified Purchase
Unfortunately, it's very confusing and hard to search. Plus it's outdated. As an ebook, I guess the only thing to be done is to update it every few months -- just as facebook changes everything around so frequently, so most of the stuff the book tells you to do cannot be done as they explain it. Facebook's help is better. And free.
4 of 4 people found the following review helpful
Even Better with the New Edition 19 Jan 2013
By chuck martin - Published on
Format: Paperback
As Facebook evolves, so did this book, with the new edition loaded (we're talking almost 700 pages here!) with up-to-date info, like the sections on ads, advanced tactics, contests, Facebook apps (my favorite) and how to get more interaction on your Facebook page. The authors also are stars on the speaking circuit and clearly know their stuff. Nice second edition, indeed.
3 of 3 people found the following review helpful
Up-to-Date Information from Experts 18 Jan 2013
By James A. Turner - Published on
Format: Paperback
I'm a huge fan of Andrea, Phyllis and Amy, so doing a short video review for them was a real honor.
2 of 2 people found the following review helpful
Social Results Summit ROCKED! Thank you Phyllis, Andrea, Amy & Isaac! 31 May 2013
By Bling Blinky of TEXAS - Published on
Format: Paperback Verified Purchase
No more mysteries! This book is so complete that anything that you can think of is in the index and described in great detail for hand-on application to the user! Tricks that you did not even know existed will enhance YOUR Facebook Experience! Monetize Facebook for YOUR Business! Bling Blinky of TEXAS Highly Recommends you get started today! Regards - Paula Barnes, Owner, Bling Blinky of TEXAS
2 of 2 people found the following review helpful
Facebook Marketing All-in-One For Dummies Is Great! 19 Jan 2013
By Innovative Thinking - Published on
Format: Paperback
If you are into marketing and sales, if you own your own company, or you just want to learn how to get a maximum return on your pay-per-click budget using Facebook, then you really need to read "Facebook Marketing All-in-One For Dummies"! The 2nd edition is better than the first and totally up-to-date. The authors actually stopped the presses at John Wiley & Sons and updated the Ads section right before it went to print. Some of my favorite sections are the Advanced tactics, Facebook contests, Facebook Apps, and practical guidance on how to get more interaction on your Page. I actually used the methods in this book and saw amazing results on my Facebook page, which drove a ton of traffic to my web page for my newest company.

And, if you own the Kindle version of the book, you can HIGHLIGHT and write NOTES as you read it! Just make sure in your Kindle section online you have clicked to make those Highlights and Notes PUBLIC. Then click on the book title to see EVERYONE'S Public Highlights and Notes!

Facebook Marketing All-in-One For Dummies is well worth the price. You will see multiples of this investment come back the first day!
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