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Product Description
Product Description
Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all–in–one guide gives marketers and small–business owners all the tools they need to create successful Facebook marketing campaigns.
- Successful marketing campaigns today require effective use of social media, especially Facebook
- This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign
- Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them
Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All–in–One For Dummies.
From the Back Cover
Facebook′s platform can turn a business into a living, breathing, one–to–one online marketing machine, so what are you waiting for? These 9 minibooks are a crash course in marketing your business via the most popular social networking site ever. Learn how it works, how to get started, dozens of ideas and techniques, and the signposts of success.
Packed with potential — see how one–to–one customer engagement, relationship development, and a new opportunity for customer service can help your business grow
Creating your Page — get started on the right foot with the perfect category and fit for your business
Stitching things together — link to Twitter, import your blog, and attach photos, videos, and events to your Page
Don′t forget the fun — learn how to keep your posts brief, upbeat, and useful; Facebook is about fun
Learn to be Liked — explore ways to build visibility, engage your visitors, create incentives for return visits, and get them to click that Like button
It pays to advertise — get the scoop on creating effective Facebook ads
Is it working? — measure key elements and analyze to see how your marketing is doing
Open the book and find:
The basics about Pages and how to set one up
What should go into your marketing plan
Tips for keeping content fresh and appealing
Great ways to engage your community
How to expand your existing e–commerce to Facebook
Ways to use events and contests
Advanced tactics that give you an edge
Tools for monitoring and measuring your plan′s success
9 books in 1
Joining the Facebook Marketing Revolution
Claiming Your Presence On Facebook
Adding the Basics
Building, Engaging, Retaining, and Selling
Understanding Facebook Applications
Making Facebook Come Alive
Advanced Facebook Marketing Tactics
Facebook Advertising
Measuring, Monitoring, and Analyzing
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Customer Reviews
I`ve had the book about two weeks now and already feel more confident about using Facebook as a marketing tool. Worth buying and using in conjunction with the social media marketing websites that the authors also write for.
You need to have a good idea about what you actually want out of Facebook. The book will not do your marketing for you, but what it does do well is to give you a good understanding of why you should and how you should use Facebook as the tool for your marketing.
Recommended.
I have a well-established online presence as a professional guitar instructor, and use Internet marketing strategies every day to connect with my thousands of students. I have even established a side business as a social media consultant.
That said, I gained instant inspiration and practical ideas just from reading Chapter One of this book! I know it is going to be very valuable to me and my business. I can't wait to implement some of Amy's great suggestions and strategies!
Thank you, Amy!
-Lisa McCormick, Online Guitar Instructor
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