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Facebook Marketing All-in-One For Dummies (For Dummies (Computers)) [Paperback]

Amy Porterfield , Phyllis Khare , Andrea Vahl
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

5 Aug 2011 For Dummies (Computers)
A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all–in–one guide gives marketers and small–business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All–in–One For Dummies .

Product details

  • Paperback: 672 pages
  • Publisher: John Wiley & Sons; Csm edition (5 Aug 2011)
  • Language: English
  • ISBN-10: 0470942304
  • ISBN-13: 978-0470942307
  • Product Dimensions: 18.7 x 3.6 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 444,108 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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From the Back Cover

Corporation or mom–and–pop shop, your business can grow with Facebook marketing! Facebook′s platform can turn a business into a living, breathing, one–to–one online marketing machine, so what are you waiting for? These 9 minibooks are a crash course in marketing your business via the most popular social networking site ever. Learn how it works, how to get started, dozens of ideas and techniques, and the signposts of success. Packed with potential — see how one–to–one customer engagement, relationship development, and a new opportunity for customer service can help your business grow Creating your Page — get started on the right foot with the perfect category and fit for your business Stitching things together — link to Twitter, import your blog, and attach photos, videos, and events to your Page Don′t forget the fun — learn how to keep your posts brief, upbeat, and useful; Facebook is about fun Learn to be Liked — explore ways to build visibility, engage your visitors, create incentives for return visits, and get them to click that Like button It pays to advertise — get the scoop on creating effective Facebook ads Is it working? — measure key elements and analyze to see how your marketing is doing Open the book and find: The basics about Pages and how to set one up What should go into your marketing plan Tips for keeping content fresh and appealing Great ways to engage your community How to expand your existing e–commerce to Facebook Ways to use events and contests Advanced tactics that give you an edge Tools for monitoring and measuring your plan′s success 9 books in 1 Joining the Facebook Marketing Revolution Claiming Your Presence On Facebook Adding the Basics Building, Engaging, Retaining, and Selling Understanding Facebook Applications Making Facebook Come Alive Advanced Facebook Marketing Tactics Facebook Advertising Measuring, Monitoring, and Analyzing

About the Author

Amy Porterfield created "The Simple Social Media Formula" and consults for high–profile companies and industry–leading entrepreneurs. Phyllis Khare is Social Media Director for iPhone Life magazine and a social media marketing speaker, trainer, and consultant. Andrea Vahl is a social media coach, strategist, and speaker and blogs as Grandma Mary.

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Most Helpful Customer Reviews
12 of 12 people found the following review helpful
5.0 out of 5 stars Good book that tells you what you need to know. 10 Feb 2012
As a novice to Facebook marketing I have found this book very useful, easy to follow and comprehensive.

I`ve had the book about two weeks now and already feel more confident about using Facebook as a marketing tool. Worth buying and using in conjunction with the social media marketing websites that the authors also write for.

You need to have a good idea about what you actually want out of Facebook. The book will not do your marketing for you, but what it does do well is to give you a good understanding of why you should and how you should use Facebook as the tool for your marketing.

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Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars  22 reviews
23 of 23 people found the following review helpful
5.0 out of 5 stars The Most Comprehensive How-To Facebook Marketing Book for Businesses 23 Aug 2011
By Coach Laura - Published on
If you have questions about using Facebook for business and want a current text that is easy to read and understand, Facebook Marketing All-In-One for Dummies is one of the best resources to read at this time. Whether you want to know how to get started with Facebook pages (for businesses), how to optimize facebook ads, develop contests, or understand other advanced marketing tools and tactics, Amy, Phyllis, and Andrea cover it. As a Social Media Marketing Professional, I have to say they offer some of the best tips and how to's on using Facebook for marketing and developing relationships with your market.
20 of 20 people found the following review helpful
5.0 out of 5 stars Can't Put This Book Down! 27 July 2011
By Lisa McCormick - Published on
Format:Kindle Edition
I can't put this book down! I downloaded the first chapter for free, and was so taken by how smart and clear and direct Amy Porterfield's writing is, I immediately bought the entire book to read on my iPad.

I have a well-established online presence as a professional guitar instructor, and use Internet marketing strategies every day to connect with my thousands of students. I have even established a side business as a social media consultant.

That said, I gained instant inspiration and practical ideas just from reading Chapter One of this book! I know it is going to be very valuable to me and my business. I can't wait to implement some of Amy's great suggestions and strategies!

Thank you, Amy!

-Lisa McCormick, Online Guitar Instructor
14 of 14 people found the following review helpful
5.0 out of 5 stars Great Book for Just Starting Out! 12 Oct 2011
By Sandra L. Williams - Published on
Format:Paperback|Verified Purchase
I absolutely love this book. I haven't used Facebook very much and when I decided to put up a business page I knew I needed help. This book has taken me step by step through the process, explaining everything as it goes along.
8 of 8 people found the following review helpful
5.0 out of 5 stars Facebook Marketing for Dummies 21 Dec 2011
By steshe865 - Published on
Format:Paperback|Verified Purchase
I like "Dummies Books." That is because they are usually well laid out, are written in easy to follow sequences, and generally way over deliver in content. This book is no exception to that formula. It has nine books in one. It flows smoothly from one topic to another in an easy to follow sequence. And, in my opinion, over delivers in content. I think it is well worth the price of the book. I personally believe that this will be a reference book that will stay on my shelf in the "when in doubt, refer to" section for many years. It is a book for both the beginner and for the more advanced person.
8 of 8 people found the following review helpful
5.0 out of 5 stars An Absolute Must Read For Facebook Users 20 Oct 2011
By Paul A. Siemik - Published on
Format:Paperback|Verified Purchase
Our world of communication and advertising has changed. The old saying, "you can't teach and old dog new tricks" doesn't apply if you read this book. Our world is changing so fast that it's hard to keep up. This book was recommended to me by a friend who is very familiar with Facebook and works in the internet arena every day. This author explains how to work and understand Facebook in a way that is easy to comprehend. I was told this author, Amy Porterfield, and her books are the best and in my opinion she was correct.
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