From the Back Cover
Corporation or mom–and–pop shop, your business can grow with Facebook marketing! Facebook′s platform can turn a business into a living, breathing, one–to–one online marketing machine, so what are you waiting for? These 9 minibooks are a crash course in marketing your business via the most popular social networking site ever. Learn how it works, how to get started, dozens of ideas and techniques, and the signposts of success. Packed with potential — see how one–to–one customer engagement, relationship development, and a new opportunity for customer service can help your business grow Creating your Page — get started on the right foot with the perfect category and fit for your business Stitching things together — link to Twitter, import your blog, and attach photos, videos, and events to your Page Don′t forget the fun — learn how to keep your posts brief, upbeat, and useful; Facebook is about fun Learn to be Liked — explore ways to build visibility, engage your visitors, create incentives for return visits, and get them to click that Like button It pays to advertise — get the scoop on creating effective Facebook ads Is it working? — measure key elements and analyze to see how your marketing is doing Open the book and find: The basics about Pages and how to set one up What should go into your marketing plan Tips for keeping content fresh and appealing Great ways to engage your community How to expand your existing e–commerce to Facebook Ways to use events and contests Advanced tactics that give you an edge Tools for monitoring and measuring your plan′s success 9 books in 1 Joining the Facebook Marketing Revolution Claiming Your Presence On Facebook Adding the Basics Building, Engaging, Retaining, and Selling Understanding Facebook Applications Making Facebook Come Alive Advanced Facebook Marketing Tactics Facebook Advertising Measuring, Monitoring, and Analyzing
About the Author
Amy Porterfield created "The Simple Social Media Formula" and consults for high–profile companies and industry–leading entrepreneurs. Phyllis Khare is Social Media Director for iPhone Life magazine and a social media marketing speaker, trainer, and consultant. Andrea Vahl is a social media coach, strategist, and speaker and blogs as Grandma Mary.