- Paperback: 336 pages
- Publisher: John Wiley & Sons (12 Nov 2010)
- Language English
- ISBN-10: 0470637625
- ISBN-13: 978-0470637623
- Product Dimensions: 23.4 x 18.8 x 1.8 cm
- Amazon Bestsellers Rank: 880,328 in Books (See Top 100 in Books)
- See Complete Table of Contents
Facebook Advertising For Dummies
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Product Description
Product Description
Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy–to–follow guide from two award–winning marketers. You′ll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay–per–click and cost–per–impression advertising, how to test your ad results, and much more.
- Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
- Works as an all–around, hands–on guide for both experienced and new Facebook advertisers
- Walks you through planning and creating an advertising campaign
- Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
- Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data
Put your company′s best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
From the Back Cover
Reach more customers with a targeted Facebook ad campaign — learn how, here!
You already know that social media is hot. That′s where your customers are, so that′s where your product or service should be, too. Here′s what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.
Right on target — maximize Facebook′s capability to display your ads only to specific groups by age, interests, or geographic area
The money thing — figure out how much you want to spend, how to make the most of it, and whether to use CPM or CPC
Get creative — learn to write compelling ads and choose a click–through page
Launch time — launch your campaign, decide which ads to run when, and test your concepts
Happy landings — discover what goes into a good landing page and how to customize it to measure effectiveness
What′s working — use the Ads Manager to monitor statistics, identify trends, and judge success
Report cards — generate reports that show who′s responding to your ads and how they′re interacting with your company
Facebook and you — find out how to keep your fans connected
Open the book and find:
Key advantages of using Facebook advertising
What cost per click and cost per impression mean
How to set your exact demographics for your ad audience
What types of reports you can generate
Pointers on pleasing your prospects
How to convert a response to a sale
Tips on tracking ROI
How to avoid common mistakes beginners make
Learn to:
Create an ad campaign on Facebook
Perform precision ad targeting
Make the most of landing pages
Test and optimize your ads
Inside This Book
(Learn More)
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4 reviews
3 of 3 people found the following review helpful
The dummies are those who don't use this book...
15 Dec 2010
Format:Paperback
The Good:
Facebook Advertising for Dummies was written by Paul Dunay, Richard Kreuger, and Joel Elad, who I'd never heard of before, but that doesn't mean they're not reputable experts -- after all, I'm sure they've never heard of me.
And the book is formatted and structured just as every other Dummies book, so if you've read one before, you'll know how to get to what you need.
Now the question for a book like this is: is it worth the $30 Canadian? And there's no way to say it's not. Facebook ads are one of the things that the Zuggernaut has gotten right (there's no need to enumerate what it's got wrong here), and they represent a cost-effective way for businesses and groups of all sizes to access online advertising in an easy, powerful way.
Facebook Advertising for Dummies gives you a practical and commonsense guide to using ads on Facebook. Some of the things that I think are particularly useful in the book:
* how to design and optimize your ads
* how to test ads before launching a campaign
* how to integrate Facebook ads into your overall marketing strategy
* how to manage multiple campaigns
* how to work with the copious data that Facebook provides on ad performance
The Bad & The Ugly:
Overall, the book is a super resource, plainly written (which is a compliment) and useful. For me, the section that was least useful was how to design landing pages in Facebook. While I could likely figure out how to use FBML, I don't see that happening any time soon. Most of the time, someone better with code than I would be designing the landing pages (if the ads were going to point people to Facebook pages).
There's a lot of resource here, and it would likely be especially useful for small businesses or not-for-profits that want to get online but don't have an agency or money to spend on consultants. However, I suspect that as a PR guy who sometimes recommends that consulting clients use Facebook ads, I'll be continuing to refer to this book in time to come. Unless, that is, Facebook changes the way things are done. In which case I really will look like a dummy. And not the good kind.
Facebook Advertising for Dummies was written by Paul Dunay, Richard Kreuger, and Joel Elad, who I'd never heard of before, but that doesn't mean they're not reputable experts -- after all, I'm sure they've never heard of me.
And the book is formatted and structured just as every other Dummies book, so if you've read one before, you'll know how to get to what you need.
Now the question for a book like this is: is it worth the $30 Canadian? And there's no way to say it's not. Facebook ads are one of the things that the Zuggernaut has gotten right (there's no need to enumerate what it's got wrong here), and they represent a cost-effective way for businesses and groups of all sizes to access online advertising in an easy, powerful way.
Facebook Advertising for Dummies gives you a practical and commonsense guide to using ads on Facebook. Some of the things that I think are particularly useful in the book:
* how to design and optimize your ads
* how to test ads before launching a campaign
* how to integrate Facebook ads into your overall marketing strategy
* how to manage multiple campaigns
* how to work with the copious data that Facebook provides on ad performance
The Bad & The Ugly:
Overall, the book is a super resource, plainly written (which is a compliment) and useful. For me, the section that was least useful was how to design landing pages in Facebook. While I could likely figure out how to use FBML, I don't see that happening any time soon. Most of the time, someone better with code than I would be designing the landing pages (if the ads were going to point people to Facebook pages).
There's a lot of resource here, and it would likely be especially useful for small businesses or not-for-profits that want to get online but don't have an agency or money to spend on consultants. However, I suspect that as a PR guy who sometimes recommends that consulting clients use Facebook ads, I'll be continuing to refer to this book in time to come. Unless, that is, Facebook changes the way things are done. In which case I really will look like a dummy. And not the good kind.
2 of 2 people found the following review helpful
Facebook Advertising for ad guys
21 Nov 2010
Format:Paperback|Amazon Verified Purchase
Terrific and practical guide to Facebook advertising. If you have a business and an audience on Facebook than this book is more than worth the price and the read.
I have been doing social media and Facebook campaigns for many years now. But even with that experience, the structure and discipline in this guide prompted me to buy it as a practical resource for our team. And it delivers. My bet is that it will stay useful for many years because it helps guide the "what" and "why" of Facebook strategy and not just the "how" of execution. And that is important because in the world of Facebook and social media the how is always changing.
Because BrainRider is focused on B2B, Facebook is not always the right tool (but you might be surprised in how often it does fit). But as a great test and learn medium with very low-budget options it should be considered as part of your planning process.
So don't be a dummy and go get more customers. The tools are yours to use.
Scott Armstrong
BrainRider
"sharing what we know about how to connect with and convert more B2B customers is what we do!"
I have been doing social media and Facebook campaigns for many years now. But even with that experience, the structure and discipline in this guide prompted me to buy it as a practical resource for our team. And it delivers. My bet is that it will stay useful for many years because it helps guide the "what" and "why" of Facebook strategy and not just the "how" of execution. And that is important because in the world of Facebook and social media the how is always changing.
Because BrainRider is focused on B2B, Facebook is not always the right tool (but you might be surprised in how often it does fit). But as a great test and learn medium with very low-budget options it should be considered as part of your planning process.
So don't be a dummy and go get more customers. The tools are yours to use.
Scott Armstrong
BrainRider
"sharing what we know about how to connect with and convert more B2B customers is what we do!"
If Sherlock Holmes and Columbo Did Book Reviews
24 Jan 2011
Format:Paperback
Columbo answer: Buy it now, explain why later.
Sherlock Holmes answer: If you explore and remove all the options, the remaining one must be the answer. Or Sherlock reportedly said, "Should I answer chronologically or alphabetically?" There are no answers to advertising, marketing, social media marketing, there are only roadmaps, recipes and ideas. If we had all the answers, then we wouldn't need to know anything we would have already done it. In lieu of knowing everything or even a very little we need to get ideas, direction and "how-to's" to do something. This book gives you a "soup-to-nuts" approach to Facebook advertising. If you have the money to buy only one book, buy this one. Reports, graphs, graphics and even some great cartoons by Rich Tennant to get you going and keep you motivated.
Advertising is hard work, I've done Google Adwords since the beginning in 2003 and they keep making it harder to do. Facebook advertising is a great platform for "their" audience but it is not the only audience. Being a Twitter fan, I prefer it than others. Yet you the advertiser have to find your own marketplace or space to suit your own needs. Coffee cups, billboards and very traditional media still works. It will continue work in spite of proclamations of the "death of email marketing" email still works as well. I am coming the end now as I like to keep writing shorter than the Gettysburg Address but want to leave with my favorite chapter and one that everyone seems to want to know the answer to. What is the ROI or rather "where's the money, honey?" Chapter 9 Tracking conversions to Sales is more about marketing then Facebook, it is about how sales and marketing work together. The greatest sales person I have ever known Dan Broussard, who said it best, "marketing tells sales people who to call on." Buy the book for Chapter 9 alone or as Holmes would say, "Elementary Mr. Watson*."
One final note, I first met Paul at a presentation he gave on Avaya's stealth product integrating contact center with Facebook.
Tom @techtionary is the author of 13 books on technology and society including: Split Second Society, Knowledge Engineering Business Uses of Artificial Intelligence and Intelligent Buildings. He writes profusely daily created TwitterTutors [...] and built the first and largest animated library on technology called TECHtionary [...] because he like Holmes would ask the question -- why would you put static text on the internet?
*(or if you want the funny answer, [...]
Sherlock Holmes answer: If you explore and remove all the options, the remaining one must be the answer. Or Sherlock reportedly said, "Should I answer chronologically or alphabetically?" There are no answers to advertising, marketing, social media marketing, there are only roadmaps, recipes and ideas. If we had all the answers, then we wouldn't need to know anything we would have already done it. In lieu of knowing everything or even a very little we need to get ideas, direction and "how-to's" to do something. This book gives you a "soup-to-nuts" approach to Facebook advertising. If you have the money to buy only one book, buy this one. Reports, graphs, graphics and even some great cartoons by Rich Tennant to get you going and keep you motivated.
Advertising is hard work, I've done Google Adwords since the beginning in 2003 and they keep making it harder to do. Facebook advertising is a great platform for "their" audience but it is not the only audience. Being a Twitter fan, I prefer it than others. Yet you the advertiser have to find your own marketplace or space to suit your own needs. Coffee cups, billboards and very traditional media still works. It will continue work in spite of proclamations of the "death of email marketing" email still works as well. I am coming the end now as I like to keep writing shorter than the Gettysburg Address but want to leave with my favorite chapter and one that everyone seems to want to know the answer to. What is the ROI or rather "where's the money, honey?" Chapter 9 Tracking conversions to Sales is more about marketing then Facebook, it is about how sales and marketing work together. The greatest sales person I have ever known Dan Broussard, who said it best, "marketing tells sales people who to call on." Buy the book for Chapter 9 alone or as Holmes would say, "Elementary Mr. Watson*."
One final note, I first met Paul at a presentation he gave on Avaya's stealth product integrating contact center with Facebook.
Tom @techtionary is the author of 13 books on technology and society including: Split Second Society, Knowledge Engineering Business Uses of Artificial Intelligence and Intelligent Buildings. He writes profusely daily created TwitterTutors [...] and built the first and largest animated library on technology called TECHtionary [...] because he like Holmes would ask the question -- why would you put static text on the internet?
*(or if you want the funny answer, [...]
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