As a man who is into his 30s, I now feel it is my right to do whatever I can to stave off the ravages of age (whether it works or not), including the use of a daily moisturiser. I have experimented with many, some expensive and some budget, but I think I have now settled on my favourite, Aquapower Absolute gel from Biotherm.
At £18 per 100ml, it's not especially cheap and this is probably the best price you will find anywhere on the internet, but there are plenty of moisturisers on the market that are much dearer. In any case, only a small dab is needed so a tube should last for a while. The gel is transparent, has a pleasant but not overpowering fragrance and feels fresh and invigorating on the skin. It applies smoothly and is certainly not greasy or sticky unlike many others I have tried. As for the effect, I can't really say if it has improved the look of my skin and I'm not the kind of person who looks in the mirror very often, but I know that consistent use has made my skin feel great, clean, fresh and hydrated, which is as good a reason as I can think of to continue using it.