Like many people, I have read and seen most Beatles books. However this new book on what the group did to the fashion industry, is an important and overlooked part of their history.
Paolo Hewitt is to be commended on his extensive research and relevant interviews with people who saw first hand, how the group morphed from those lovable mop tops, into adult men with minds of their own.
First, a bit about the actual book. It's a great size, 30cm x 30cm, which allows it to do justice to the pics inside, many of which are clear and catch the boys in a relaxed mood. I like how it has no dust cover, and Prestel is a well known publishing company, who produce quality.
As for the content, 5 chapters covering everything from the early days, like how the Hanburg Exi look influenced them, right thru to their reasons for growing facial hair and how those famous hairstyles came to be. The final chapter looks in depth at what really was, a natural progression for the group, opening their own boutique. It has some great sketches that were produced for clothing sold in the Apple store, as well as great photos of the site and its interior.
One of the things I really liked about the book, was not only its focus on the Beatles, but how fashion influenced the '60s. It covers off the change in the mood of the UK thru that 10 years, with photo's and interviews about the look that people were wearing. It's also interesting to see how the Beatles fashion and style still influences groups today, and shows that not only did they change fashion in that decade, but that fashion changed them.
I like books on the group that focus on specific areas. This book was much overdue, and is a perfect companion to "Beatles Gear" by Andy Babiuk, which focused on the instruments they used, and the equipment they had to produce their iconic sound.
I highly recommend this book to all Beatle lovers, and people who have an interest in fashion and the '60's.