It can seem that these "genuine" inks carry a higher price due to the name. However, with Epson printers (that I've been using since 2002: not out of brand loyalty, just brand availability) I feel it is worth it. I've tried non-brand inks with my Epson printers in the past and the results, whilst good, have not been as good as with Epson-branded inks. So, even though the cost is relatively high, the quality is pretty much worth it. Knock £15 off the price and it would have been five stars.