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FMCG Selling: Sales (Express Exec) [Paperback]

Leo Gough (Author)

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The UK Fast Moving Consumer Good (FMCG) Business: New Methods of Technology and their Appropriateness for the FMCGs by Julia Menke Paperback

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This item: FMCG Selling: Sales (Express Exec) by Leo Gough Paperback
In stock.
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The UK Fast Moving Consumer Good (FMCG) Business: New Methods of Technology and their Appropriateness for the FMCGs by Julia Menke Paperback
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Product details

Paperback: 110 pages
Publisher: Capstone (26 Feb 2003)
Language English
ISBN-10: 1841124613
ISBN-13: 978-1841124612
Product Dimensions: 20.3 x 12.7 x 0.7 cm
Amazon Bestsellers Rank: 627,902 in Books (See Top 100 in Books)

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Product Description

The sales function is the front–line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well–versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self–development for sales people.

From the Back Cover

Fast–track route to mastering the sophisticated and highly competitive world of FMCG selling
Covers the key issues of retailer dominance, retailer resistance to new product launches, consumer behavior, category management, buying structures, product development and regulation, and branding issues
Case material from Proctor & Gamble, Coca–Cola and Pepsi, and Wal–Mart and Red Bull
Includes a comprehensive resource guide, key concepts and thinkers, a 10–step action plan, and a section of FAQs

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