In the introduction, the author explains that this began as a slideshare presentation. Unfortunately, those roots show through.
Don't get me wrong, this is an excellent collection of case studies, it's just that I was expecting more.. more insight into social media. Instead, the book reads like a collection of back of the envelope analysis of individual cases - with just the barest of narrative attempts to link them together.
This would have been a great kindle single. Not because I begrudge the authors the couple of extra dollars- it would just have managed my expectations better. Having said that, if you work in the industry, or in marketing, this will be a very useful resource. If you don't, this is a good, fun look at corporations floundering in a world of newly empowered consumers.
I read this on an iPad2. For me, the video links were appalling - I had jump out of the book & search on YouTube. Hopefully this will be sorted, but for a book written by digital experts, it's a bad look.