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Eyes Wide Open: How to Make Smart Decisions in a Confusing World Paperback – 12 Sep 2013


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Product details

  • Paperback: 352 pages
  • Publisher: William Collins (12 Sep 2013)
  • Language: English
  • ISBN-10: 0007467109
  • ISBN-13: 978-0007467105
  • Product Dimensions: 15.2 x 2.6 x 23.4 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Bestsellers Rank: 28,287 in Books (See Top 100 in Books)

More About the Author

Noreena Hertz is a bestselling author, academic and thinker whose economic predictions over the past 15 years have proven to be visionary.

Her internationally best-selling books, "The Silent Takeover" and "I.O.U.", have been translated into 18 languages. The Observer has named her "one of the world's leading thinkers". Vogue calls her "one of the world's most inspiring women", the Guardian has identified her as "one of the top British Public Intellectuals".

Noreena's latest book, "Eyes Wide Open: How to Make Smart Decisions in a Confusing World" will be published in September 2013 by Harper Collins.

Hertz is a sought after broadcaster and commentator and regularly appears on flagship television programmes globally including on the BBC and CNN. She has been interviewed on shows including Charlie Rose, and Hard Talk; and her work has been the subject of three broadcast documentaries. Her op ed pieces have been published in such places as The Financial Times, The Times, The Guardian, Der Spiegel and The Washington Post.

Noreena is also an accomplished keynote speaker and has provided keynote addresses at such forums as TED and the World Economic Forum. She regularly speaks at major corporate events all over the world.

Noreena advises multinational corporations, CEOs, NGOs and politicians, as well as start-up companies, and sits on various corporate and charitable boards. She played an influential role in the development of (RED), an innovative commercial model to raise money for people with AIDS in Africa, having inspired Bono (co-founder of the project) with her writings.

She is Chair of Globalisation and Finance at Duisenberg School of Finance, Amsterdam and is Associate Director of the Centre for International Business at the Judge Business School at the University of Cambridge.

Product Description

Review

‘A practical guide to critical thinking in the digital age that is as useful for students as it is for CEOs … Most books of this type urge us to do what they say and everything will be fine. Hertz’s is an antidote to this kind of thinking.’ Daisy Goodwin, The Sunday Times

‘Hertz is a bestselling author who also advises prime ministers, heads of companies and international organisations such as the World Bank. Her aim is to alert us to myriad ways in which irrational factors influence our decisions.’ Toby Young, Mail on Sunday

‘Noreena Hertz has written perceptive books about the growth of global capitalism and international debt. Now she's turned her attention to the information age with “Eyes Wide Open” … She's right on the money with a directive that we should become 'challengers' of so-called expert advice.’ Janet Street Porter, Independent

‘A brilliant writer … and formidable researcher’ Times Higher Education

‘”Eyes Wide Open” is comprehensive – it covers everything from the use and abuse of statistics and numerical techniques (including a depressing reminder that most of our political leaders can barely count) to the need to be qualitative in our decisions.’ Management Today

'A wise, witty and inspirational guide to decision-making' Simon Sebag Montefiore, author of ‘Jerusalem: The Biography’

‘Helps you to survive the digital deluge… It's provocative, helpful and funny’ Martha Lane Fox

‘Provides great insights into how we make decisions and how we should be making them. It brilliantly combines academic research with a very pragmatic and helpful approach’ – Michael Lynton, CEO of Sony Entertainment, Inc.

'Witty, well-researched and practical … an invaluable guide for anyone facing tough decisions in today’s complex world' Dominic Barton, Global CEO of McKinsey & Co.

About the Author

Noreena Hertz is a best-selling author and academic, described by The Observer as ‘one of the world’s leading thinkers’. She has provided keynote addresses at TED and the World Economic Forum, advises a range of major corporations and is Associate Director of the Centre for International Business and Management, University of Cambridge.


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Customer Reviews

4.3 out of 5 stars

Most Helpful Customer Reviews

27 of 27 people found the following review helpful By Grant Hutchison on 6 Oct 2013
Format: Paperback Verified Purchase
If you're the sort of person who accepts advice from random strangers on the Internet; if you hadn't realized that checking Facebook every twenty minutes disrupts your work pattern; if you are shocked to learn that politicians and advertisers choose emotive words to influence your decisions; if you've never suspected that extremely confident people know less than people who are cautious in their claims; if you blindly accept the word of anyone who is labelled an "expert" - then this book is for you.
But if that list seems like a set of pretty self-evident errors, then this book is not going to transform your life or decision-making.
And Hertz doesn't seem to be very good at practising what she preaches - we're told time and again that "studies show" something or other about cognition or decision-making, but we're never offered a critical appraisal of the studies in question, explaining why we should believe what they say. And we're offered a silly "mindfulness exercise" (examining a raisin) which Hertz claims can help make us more observant - but with no evidence to support that surprising claim.
I give this three stars because there's a wealth of amusing anecdote, a reference list for people who actually want to do the reading and decide for themselves whether they believe what Hertz has to say, and a short chapter on maths which flags some important information about data interpretation. Otherwise, two stars.
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11 of 13 people found the following review helpful By Dred1956 on 13 Oct 2013
Format: Kindle Edition
After reading reviews in the press I was intrigued by this book.
How very disappointing. Others have done this theme before and much better.
No flow at all, poorly written. although it is referenced it seems to be a series of anecdotes.
Save your money.
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1 of 1 people found the following review helpful By Kyle on 17 Jan 2014
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It is a really good insight into how humans work and hence how the wider world works when it comes to information. It sort of sounds heavy going but it isn't. You can really only read it in small chunks at a time (if you actually want it to make a difference that is) as there is so much food for thought. Very challenging, even if you think you know it, you can still learn from it!
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1 of 1 people found the following review helpful By Arjay on 4 Nov 2013
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Excellent book from a really good writer. Saw her first on The Wright Show and thought what an interesting person she is. Very entertaining.
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Apparently we make in the region of 10000 decisions a day. I'd like to say that mine are always spot on, but I know that is far from accurate. This book provides simple, yet well grounded ideas to help us challenge our decision making processes, whether in the business environment or within our social lives. I loved this book and would recommend it to everyone, from those just starting out their careers and adult life, to CEO's of big corporations and anyone in between. Professor Hertz' research is relevant for everyone.
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what a great incisive book well written and incredibly thought provoking making you examine and re-examine many of your preconceived notions of what are presented as facts and what are blatantly misleading senarious...it is a must read
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I ourchased this book for a very good friend for his birthday and he has given it 5stars ++ one of the best informative books that he has ever read. He is a realist and this book is just the one for him!!

Thank you

Janet
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Some information was knew to me and written in an easy manner As I read on I was reminded of things I had already discovered but it's always good to revisit and take on board and review Especially in respect to this ever changing world So I am glad I purchased this book and it will be useful to dip into every now and then
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