- Paperback: 352 pages
- Publisher: William Collins (12 Sept. 2013)
- Language: English
- ISBN-10: 0007467109
- ISBN-13: 978-0007467105
- Product Dimensions: 15.2 x 2.6 x 23.4 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (37 customer reviews)
- Amazon Bestsellers Rank: 297,719 in Books (See Top 100 in Books)
Eyes Wide Open: How to Make Smart Decisions in a Confusing World Paperback – 12 Sep 2013
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More About the Author
Her internationally best-selling books, "The Silent Takeover" and "I.O.U.", have been translated into 18 languages. The Observer has named her "one of the world's leading thinkers". Vogue calls her "one of the world's most inspiring women", the Guardian has identified her as "one of the top British Public Intellectuals".
Noreena's latest book, "Eyes Wide Open: How to Make Smart Decisions in a Confusing World" will be published in September 2013 by Harper Collins.
Hertz is a sought after broadcaster and commentator and regularly appears on flagship television programmes globally including on the BBC and CNN. She has been interviewed on shows including Charlie Rose, and Hard Talk; and her work has been the subject of three broadcast documentaries. Her op ed pieces have been published in such places as The Financial Times, The Times, The Guardian, Der Spiegel and The Washington Post.
Noreena is also an accomplished keynote speaker and has provided keynote addresses at such forums as TED and the World Economic Forum. She regularly speaks at major corporate events all over the world.
Noreena advises multinational corporations, CEOs, NGOs and politicians, as well as start-up companies, and sits on various corporate and charitable boards. She played an influential role in the development of (RED), an innovative commercial model to raise money for people with AIDS in Africa, having inspired Bono (co-founder of the project) with her writings.
She is Chair of Globalisation and Finance at Duisenberg School of Finance, Amsterdam and is Associate Director of the Centre for International Business at the Judge Business School at the University of Cambridge.
‘A practical guide to critical thinking in the digital age that is as useful for students as it is for CEOs … Most books of this type urge us to do what they say and everything will be fine. Hertz’s is an antidote to this kind of thinking.’ Daisy Goodwin, The Sunday Times
‘Hertz is a bestselling author who also advises prime ministers, heads of companies and international organisations such as the World Bank. Her aim is to alert us to myriad ways in which irrational factors influence our decisions.’ Toby Young, Mail on Sunday
‘Noreena Hertz has written perceptive books about the growth of global capitalism and international debt. Now she's turned her attention to the information age with “Eyes Wide Open” … She's right on the money with a directive that we should become 'challengers' of so-called expert advice.’ Janet Street Porter, Independent
‘A brilliant writer … and formidable researcher’ Times Higher Education
‘”Eyes Wide Open” is comprehensive – it covers everything from the use and abuse of statistics and numerical techniques (including a depressing reminder that most of our political leaders can barely count) to the need to be qualitative in our decisions.’ Management Today
'A wise, witty and inspirational guide to decision-making' Simon Sebag Montefiore, author of ‘Jerusalem: The Biography’
‘Helps you to survive the digital deluge… It's provocative, helpful and funny’ Martha Lane Fox
‘Provides great insights into how we make decisions and how we should be making them. It brilliantly combines academic research with a very pragmatic and helpful approach’ – Michael Lynton, CEO of Sony Entertainment, Inc.
'Witty, well-researched and practical … an invaluable guide for anyone facing tough decisions in today’s complex world' Dominic Barton, Global CEO of McKinsey & Co.
About the Author
Noreena Hertz is a best-selling author and academic, described by The Observer as ‘one of the world’s leading thinkers’. She has provided keynote addresses at TED and the World Economic Forum, advises a range of major corporations and is Associate Director of the Centre for International Business and Management, University of Cambridge.
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Top Customer Reviews
But if that list seems like a set of pretty self-evident errors, then this book is not going to transform your life or decision-making.
And Hertz doesn't seem to be very good at practising what she preaches - we're told time and again that "studies show" something or other about cognition or decision-making, but we're never offered a critical appraisal of the studies in question, explaining why we should believe what they say. And we're offered a silly "mindfulness exercise" (examining a raisin) which Hertz claims can help make us more observant - but with no evidence to support that surprising claim.
I give this three stars because there's a wealth of amusing anecdote, a reference list for people who actually want to do the reading and decide for themselves whether they believe what Hertz has to say, and a short chapter on maths which flags some important information about data interpretation. Otherwise, two stars.
Others need authorities or books to tell them what information they do or do not need and how they are to treat it. There is another way that clever people know about and however many steps to get there..... It never works and the tones of such tomes are always the same; the world is complicated and clever people know that and here are the footnotes that prove that given to research... there is another way.... which never delivers.
Wisdom is hard to come by, because.. it is hard to come by. It is not found in books such as this. Neither should it be - it comes from costly experience rather than £10 on Amazon. And Noreena is not interested in that £10 anyway - the profit motive does not come into the equation there at all any more than it does for any other source of information/ research article that has ever been published. But don't tell her that.
How very disappointing. Others have done this theme before and much better.
No flow at all, poorly written. although it is referenced it seems to be a series of anecdotes.
Save your money.
Most Recent Customer Reviews
Thought provoking and insightful. You won't look at the world in the same way again. Everyone should read this excellent bookPublished 4 months ago by Alan Black 57
tHIS WAS PRESENT TO SOMEONE A WHILE AGO---BUT VERY HAPPY.tHANKSPublished 13 months ago by cliven ramtohal