- Hardcover: 304 pages
- Publisher: HarperBusiness (Feb 2003)
- Language English
- ISBN-10: 0060188871
- ISBN-13: 978-0060188870
- Product Dimensions: 23.5 x 16.3 x 2.6 cm
- Amazon Bestsellers Rank: 1,238,981 in Books (See Top 100 in Books)
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2.0 out of 5 stars (1 customer review)
7 of 8 people found the following review helpful:
2.0 out of 5 stars
Informative but not tough enough, 9 July 2003
By Joshua Jaffe - Published on Amazon.com
This review is from: The Eye of the Storm: How John Chambers Steered Cisco Through the Technology Collapse (Hardcover)
As the author readily admits, his book was rewritten when his subject, Cisco CEO John Chambers, was suddenly presiding over a shrinking, rather than expanding, company. The rewrite shows in the final product.Robert Slater explains Cisco's fabulous rise well. The key players granted him interviews and seemed happy to discuss the company's glory days in length. The company's subsequent decline beginning in 2000 is not treated as well. I didn't learn nearly as much about Cisco's fall as the book's title would suggest I should have.
After covering business icons such as Jack Welch and George Soros, I wonder if the author was really prepared to take the critical approach necessary to cover the decline of Cisco that John Chambers oversaw.
And as if he felt the need to justify the subject matter, Slater repeatedly mentioned the fact that Cisco was the most valuable company in the world, if only for a second. The reference got annoying.
Overall, anyone who wants insight into the roots and management team at one of the world's most important tech bellwethers should read this book. There are some fascinating revelations here such as how close Cisco came to acquiring hub maker SynOptics Communications in 1993. At the same time, I was disappointed he completely omitted information about Cisco's close M&A relationship with Silicon Valley venture capital firm Sequoia Capital in the late 1990s.
While Slater's ninth chapter about Cisco's dealmaking techniques comes to the conclusion that most of its deals had little or no effect on the company, true M&A junkies might be better off reading Ed Paulson's adulatory book, Inside Cisco, to learn more about the communications equipment maker's aggressive corporate development program.
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