I chose this item for a number of reasons, one being the fair trade aspect. I have a large number of hand made South American Items once being a proud customer of Amano, who were based in Camden and one of the original trendy importers of quality clothing and pioneers of fair trading back in the 90's along with the likes of Anita.R. So this product caught my eye. I own some Harris Tweed suits and jackets and decided to match this item with traditional Scottish Tweed. The reaction from my female colleagues was instant so as my French best man would say, "it has the look". However, not only is this a attractive item it has a primary purpose and that is, to keep me warm, which it does admirably I might add. Its been a while since I've had my collar felt, so if that is anything to go by, job well done!