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Exploring Techniques of Analysis and Evaluation in Strategic Management (Exploring Strategic Management)
 
 
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Exploring Techniques of Analysis and Evaluation in Strategic Management (Exploring Strategic Management) [Paperback]

Veronique Ambrosini , Prof Gerry Johnson , Prof Kevan Scholes
4.8 out of 5 stars  See all reviews (16 customer reviews)
RRP: £48.99
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Exploring Techniques of Analysis and Evaluation in Strategic Management: AND Exploring Corporate Strategy - Text and Cases (Exploring Strategic Management) Exploring Techniques of Analysis and Evaluation in Strategic Management: AND Exploring Corporate Strategy - Text and Cases (Exploring Strategic Management) 4.8 out of 5 stars (16)
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Customers buy this book with Competitive Strategy: Techniques for Analyzing Industries and Competitors £10.02

Exploring Techniques of Analysis and Evaluation in Strategic Management (Exploring Strategic Management) + Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Product details

  • Paperback: 312 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (7 April 1998)
  • Language English
  • ISBN-10: 0135706807
  • ISBN-13: 978-0135706800
  • Product Dimensions: 23.2 x 17 x 1.8 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 567,414 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Gerry Johnson
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Product Description

Review

'New edition of a widely used and respected strategy textbook. Extensive teaching support.'  
Dr Bruce Lloyd, Book Review Editor for LRP

--This text refers to an alternate Paperback edition.

Product Description

Exploring Techniques of Analysis and Evaluation in Strategy, aims to provide an expanded coverage of the techniques of strategic management, thereby complementing the main text. The book contains nineteen articles of which 9 are written by the Strategic Planning Society's Workshop Leaders. The articles are practical rather than discursive, and each one deals with an individual tool or technique that is useful for effective strategic management. The tools and techniques fall into three categories which will be used to carry out: Strategic Analysis, Strategic Choice, Strategic Implementation.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

16 Reviews
5 star:
 (13)
4 star:
 (3)
3 star:    (0)
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Average Customer Review
4.8 out of 5 stars (16 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

20 of 20 people found the following review helpful:
5.0 out of 5 stars An immensely practical guide to strategic planning., 6 Jun 2001
By 
davesoa (Warwickshire, UK) - See all my reviews
In many books written about business by academics there is a huge gap between the theory propounded and the practical implementation within an organisation. This book neatly bridges that gap and lays out a process that can be applied to any for profit industry. It also offers a set of analytical tools that won't scare all those anti-academic senior managers. Essential for my MBA I use the book regularly in my work place.
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14 of 14 people found the following review helpful:
5.0 out of 5 stars Exploring Corporate Strategy, 23 April 2003
By A Customer
An excellent strategy book, well written and easy to follow. It covers most of the major aspects of strategy, though at time it does focus too much on change management. Brilliant none the less and a very good reference tool both practically and academically.
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13 of 13 people found the following review helpful:
5.0 out of 5 stars Johnson and Scholes at their very best!, 8 Dec 2002
By 
Eleimon Gonis "eleimongonis" (Bristol, UK) - See all my reviews
(VINE VOICE)    (REAL NAME)   
As a student of Banking and Financial Management back in Greece we had a Management module, which also contained some further ideas about Corporate Strategies. So, I looked for a book to help me not only pass the module, but also provide me with all the details of Corporate Strategies. And I found it relatively easy! It's this one by Johnson and Scholes! A huge breadth and scope, targeted to an audience that consists of business managers to students! Full, detailed, well written, contains a variety of subjects, all essential to the reader. And perhaps the most interesting feature of this book is the fact that it contains case studies, which serve the purpose of helping the reader "digest" all the theoretical knowledge gained through practical examples.
I learned quite many things from this book! It's a must-have for every one that wants to keep his or her personal library up-to-date!
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