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Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation [Paperback]

Gerry Johnson , Richard Whittington , Kevan Scholes
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Table of Contents

1    Introducing Strategy

 

Part I - THE STRATEGIC POSITION

Introduction to Part I

2    The environment

3    Strategic Capabilities

4   Strategic Purpose

5    Culture and Strategy

Commentary on Part I The Strategic Position

 

Part II - STRATEGIC CHOICES

Introduction to Part II

6    Business Strategy

7    Corporate strategy and diversification

8    International strategy

9    Innovation and entrepreneurship

10   Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

 

Part III - STRATEGY IN ACTION

Introduction to Part III

11   Evaluation strategies

12   Strategy development processes

13   Organising for success

14   Leadership and strategic change

15   The practice of strategy

Commentary on Part III Strategy in Action

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