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Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation: Text and Cases
 
 
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Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation: Text and Cases [Paperback]

Prof Gerry Johnson , Prof Richard Whittington , Prof Kevan Scholes
4.9 out of 5 stars  See all reviews (8 customer reviews)
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Customers buy this book with Strategy Safari: The Complete Guide Through the Wilds of Strategic Management £18.89

Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation: Text and Cases + Strategy Safari: The Complete Guide Through the Wilds of Strategic Management
Price For Both: £71.34

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Product details

  • Paperback
  • Publisher: Financial Times/ Prentice Hall; 9 edition (14 Dec 2010)
  • Language English
  • ISBN-10: 0273737023
  • ISBN-13: 978-0273737025
  • Product Dimensions: 26.2 x 19.4 x 4 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 6,099 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Gerry Johnson
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Product Description

Product Description

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn’t be without.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Great Book 16 April 2011
By Diana
Format:Paperback
This book is superb for those who are interested in strategy... It gives you a wide perspective about the topic and guides you with case studies and helpful information...
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2 of 2 people found the following review helpful
Format:Paperback
I required this text for my strategy course. I've found the book to be well structured, up-to-date, topical, and easy to read. There is plenty of reference to the great strategy writers and there is evaluation of the different ideas. At times it could be clearer about where it is heading and could also use the other common names that are given to theory and models. My lecturer had not used this text before so he often referred to ideas that were not in the index or glossary of the text. When the concept of googled, I could find other names and these were often used. It does however give a good base position that is easy to understand - an amalgamation of much of the material out there. The referencing is detailed as well, so often there is the ability to read some journal articles behind the theory.
I found the online portal unhelpful overall. Nothing really added to the experience with that, so if you're looking at a second hand version I don't think you're missing anything at all.
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By Kez
Format:Paperback|Amazon Verified Purchase
This is one of the best books for Strategic Management and Business Policy. Very detailed and clear. The book has several case studies and texts including key concepts.

There is also a link where you can log on and take a test to test your knowledge and understanding of a chapter/topic.

Although a bit pricey but worth every penny.
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