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Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation [Paperback]

Gerry Johnson , Richard Whittington , Kevan Scholes
4.7 out of 5 stars  See all reviews (31 customer reviews)

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Book Description

14 Dec 2010 0273737023 978-0273737025 9

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn’t be without.



Product details

  • Paperback
  • Publisher: Financial Times/ Prentice Hall; 9 edition (14 Dec 2010)
  • Language: English
  • ISBN-10: 0273737023
  • ISBN-13: 978-0273737025
  • Product Dimensions: 19.5 x 26.4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Bestsellers Rank: 55,479 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Great Book 16 April 2011
By Diana
Format:Paperback
This book is superb for those who are interested in strategy... It gives you a wide perspective about the topic and guides you with case studies and helpful information...
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4 of 4 people found the following review helpful
4.0 out of 5 stars Well set-up and written book 27 Mar 2011
Format:Paperback
I required this text for my strategy course. I've found the book to be well structured, up-to-date, topical, and easy to read. There is plenty of reference to the great strategy writers and there is evaluation of the different ideas. At times it could be clearer about where it is heading and could also use the other common names that are given to theory and models. My lecturer had not used this text before so he often referred to ideas that were not in the index or glossary of the text. When the concept of googled, I could find other names and these were often used. It does however give a good base position that is easy to understand - an amalgamation of much of the material out there. The referencing is detailed as well, so often there is the ability to read some journal articles behind the theory.
I found the online portal unhelpful overall. Nothing really added to the experience with that, so if you're looking at a second hand version I don't think you're missing anything at all.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Best book for Strategy 24 Feb 2012
By Kez
Format:Paperback|Verified Purchase
This is one of the best books for Strategic Management and Business Policy. Very detailed and clear. The book has several case studies and texts including key concepts.

There is also a link where you can log on and take a test to test your knowledge and understanding of a chapter/topic.

Although a bit pricey but worth every penny.
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2 of 2 people found the following review helpful
5.0 out of 5 stars One of the best books 25 Mar 2013
Format:Paperback|Verified Purchase
I used it in my MSc in Strategic Project Management from European Union and it is the best! I am going to use it in PhD too!
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2 of 2 people found the following review helpful
5.0 out of 5 stars really good textbook 19 Mar 2013
By Ravi
Format:Paperback|Verified Purchase
great textbook. got everything which is required when sitting the exam which uses this textbook. would definitely recommend this textbook as it contains up to date information and cases. Its a bit heavy but whats a it of weight when you can potentially get a 1st in the module this textbook is used in. good price great textbook
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2 of 2 people found the following review helpful
5.0 out of 5 stars Superb textbook 14 Nov 2012
By Polered
Format:Paperback
Currently studying for an MBA and this textbook is invaluable for strategy assignments and revision purposes. Lots of detail and references to applicable theory, a must buy!
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2 of 2 people found the following review helpful
5.0 out of 5 stars This is the best Strategy textbook 30 Nov 2011
Format:Paperback|Verified Purchase
This is my third copy - the others were previous editions which are now of date.

Content and presentation much improved and comes with a CD-ROM to boot. The only downside is that it has got bigger and heavier. It's not something to slip into a briefcase and it'll build up those muscles carrying it about.
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1 of 1 people found the following review helpful
5.0 out of 5 stars quick delivery 18 Feb 2013
Format:Paperback|Verified Purchase
very quick delivery and book is kept in good condition.
The text book is literally asked to buy by my lecture. It has loads case study and worth reading through.
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Most Recent Customer Reviews
5.0 out of 5 stars Great Book
It is huge book which explains many tasks from strategy area. It helped my to wright really good assignment. I do recommend it as it is very good book with many study cases.
Published 1 month ago by Ewelka
5.0 out of 5 stars Great Read!
this is a wonderful book. had it for my management classes and it helped me with various assignments, course works and dissertation. Read more
Published 2 months ago by I. E. Ekwegh
1.0 out of 5 stars Not the 9th edition
The book is fine. The annoying thing is that I was not sent the 9th edition (used on my course) I was sent the 10th edition. Read more
Published 2 months ago by Mr. W. A. Smith
3.0 out of 5 stars Strategy
Strategic text and cases are good, but I prefer the blue one is mucho more easier to understand. Either way do not be afraid of choosing this one.
Published 4 months ago by Armando Mercado
5.0 out of 5 stars Love it
Good product with high quality, fast dispatch speed. Although it was said a used book, but is quite new and kept in a good condition
Published 7 months ago by Vivi
5.0 out of 5 stars Recommended - PLUS a CD ROM online course too!
i chose 5 stars for Johnson, Whittington & Scoles' text book because the chapters take the student from the stages of compiling a Strategic Marketing Plan for an organization. Read more
Published 7 months ago by Toby Knowles
5.0 out of 5 stars Good quality like new
Good quality like a new one in good condition!
Nothing wanna add damn words limited!
Nothing wanna add damn words limited!
Published 7 months ago by Karas
5.0 out of 5 stars Great
The book I bought was new, all arrived in good condition and at the time as it was stated. Would recommend it to others.
Published 8 months ago by Monika
5.0 out of 5 stars Great book for anyone studying Strategy
Did not receive the password to access MyStrategyLab which is needed to complete the whole learning process.
I'm sure it will be sent soon.
Published 9 months ago by Mrs D C Basi
4.0 out of 5 stars On time delivery
Thanks in the first place for on time delivery. I was not expecting this book today. This is amazing because I have lectures today and have to prepare well advance. Read more
Published 9 months ago by Johnson Cole
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