Buy New

or
Sign in to turn on 1-Click ordering.
Buy Used
Used - Very Good See details
Price: 27.01

or
 
   
Trade in Yours
For a 17.00 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Exploring Public Relations [Paperback]

Ralph Tench , Liz Yeomans
5.0 out of 5 stars  See all reviews (4 customer reviews)
Price: 52.99 & FREE Delivery in the UK. Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it Wednesday, 23 April? Choose Express delivery at checkout. Details

Formats

Amazon Price New from Used from
Paperback 52.99  
Trade In this Item for up to 17.00
Trade in Exploring Public Relations for an Amazon.co.uk gift card of up to 17.00, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

18 Jun 2009 0273715941 978-0273715948 2

Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation, media relations, and a new chapter on celebrity, to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.


Frequently Bought Together

Exploring Public Relations + The Public Relations Handbook (Media Practice) + Public Relations: Concepts, Practice and Critique
Price For All Three: 100.57

Buy the selected items together


Product details

  • Paperback: 696 pages
  • Publisher: Financial Times/ Prentice Hall; 2 edition (18 Jun 2009)
  • Language: English
  • ISBN-10: 0273715941
  • ISBN-13: 978-0273715948
  • Product Dimensions: 26.2 x 19.3 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 154,997 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

 Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.
New to this edition:  

  •  New chapter on ‘celebrity’, keeping up to date with the latest PR stunts

  •  Rewritten chapter on Media Relations

  •  More case material on internationalisation/globalisation - from Asia and South America specifically, showing the truly global nature of PR

  •  Glossary at the back of the book guides the reader through the jargon

Professor Ralph Tench is professor of communications education at Leeds Metropolitan University. Ralph was the subject leader for public relations and communications at Leeds Metropolitan University for 10 years where he oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He is widely published in books and academic journals ranging from management to education journals and has presented his research around the world.

 Liz Yeomans is subject leader for public relations and communications at Leeds Metropolitan University. Since joining the university in 1994, Liz has helped establish a centre of excellence in public relations education and training. As well as contributing to the BA (Hons) Public Relations programme, she has developed and taught new courses for working professionals – including the nationally recognised qualification the Chartered Institute of Public Relations Diploma.

 


Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

4 star
0
3 star
0
2 star
0
1 star
0
5.0 out of 5 stars
5.0 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Good 9 Sep 2013
By Queen V
Format:Paperback|Verified Purchase
Was asked to buy it by lecturer, really good pr book! Lots of theory and information, definitely worth buying this book
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Perfect Introduction 12 Jan 2012
By Dagmar
Format:Paperback
The book is a good introduction to PR, because it covers various areas of the field. The chapters are short and give therefore a perfect overview of various topics. I used the book a lot during my master's course and found it useful for many assignments. I think, the book is not only a great information source for students, but also for Public Relations Practitioners.
Comment | 
Was this review helpful to you?
0 of 1 people found the following review helpful
5.0 out of 5 stars very good 30 Sep 2013
By Ming
Format:Paperback|Verified Purchase
i highly recommend this one! the book like new no any mark in the book, and the delivery very fast!
Comment | 
Was this review helpful to you?
0 of 2 people found the following review helpful
5.0 out of 5 stars Exploring Public Relations 10 April 2010
Format:Paperback
I was very impressed on the quality of the publication and the delivery and service. Amazon shipped the book to Australia from the UK within a week. I needed it for my university course and it was sitting on my doorstep the day before my next lecture. The postage was economical and the book arrived in excellent condition. This text book is a wonderful introduction to Public Relations and I will have it forever. Thanks!
Comment | 
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.0 out of 5 stars  1 review
3.0 out of 5 stars almost no accompanying material 14 April 2013
By Mehriban Kerimli - Published on Amazon.com
Format:Paperback
The text is rich of definitions, examples and valuable information. But edition lacks necessary resources, such as end-of-chapter review questions, companion website is almost empty - no quizzes, True/False questions, student PowerPoint presentations available, what does not make the edition a preferred option when searching for good PR textbook.
Was this review helpful?   Let us know
Search Customer Reviews
Only search this product's reviews
ARRAY(0xa54c70a8)

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback