The Public Relations Handbook: 6 (Media Practice) (Media Practice) by Alison Theaker
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Principles of Marketing by Dr. Frances Brassington
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Handbook of Public Relations by Robert Lawrence Heath
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Planning and Managing Public Relations Campaigns: A Step-by-step Guide (PR in Practice) by Anne Gregory
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Corporate Communications: Theory and Practice by Joep P Cornelissen |
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This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers:
1) The Context of PR
2) The Concepts of PR
3) PR Specialisms
4) PR in the public and private sector
This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.