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Exploring Innovation [Paperback]

David Smith
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: 43.99
Price: 39.59 & FREE Delivery in the UK. Details
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Book Description

1 Nov 2009 0077121236 978-0077121235 2
The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book’s lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: •More coverage on the commercial aspects of innovation and business models •Greater emphasis on user innovation •An introduction to the concept of open innovation•Fully revised coverage of innovation strategy •Expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.

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Product details

  • Paperback: 400 pages
  • Publisher: McGraw-Hill Higher Education; 2 edition (1 Nov 2009)
  • Language: English
  • ISBN-10: 0077121236
  • ISBN-13: 978-0077121235
  • Product Dimensions: 1.8 x 19 x 24.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 29,530 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Professor David Smith is Research Director at Nottingham Trent Business School. He convenes several Innovation modules and also conducts his research in this area.

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0 of 1 people found the following review helpful
5.0 out of 5 stars Wonder 5 May 2013
Verified Purchase
Very nice contents.
But marvellous is the archtype of each capter: obiectives, mini case studies, case study, discussion.
Interesting is "Online Learning Centre".
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