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Exploring Corporate Strategy: Text and Cases
 
 
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Exploring Corporate Strategy: Text and Cases (Paperback)

by Prof Gerry Johnson (Author), Prof Kevan Scholes (Author), Prof Richard Whittington (Author)
4.6 out of 5 stars See all reviews (5 customer reviews)
RRP: £47.99
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Customers buy this book with Research Methods for Business Students by Mark N.K. Saunders

Exploring Corporate Strategy: Text and Cases + Research Methods for Business Students
Price For Both: £79.68

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Product Description

Product Description

Exploring Corporate Strategy: Text & Cases, 8/e

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/e



About the Author

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

 

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Exploring Corporate Strategy: Text and Cases
75% buy the item featured on this page:
Exploring Corporate Strategy: Text and Cases 4.6 out of 5 stars (5)
£43.19
Exploring Corporate Strategy: Media Edition: Text and Cases
8% buy
Exploring Corporate Strategy: Media Edition: Text and Cases 4.9 out of 5 stars (13)
£39.94
Exploring Corporate Strategy: Text and Cases [with resource DVD]
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Exploring Corporate Strategy: Text and Cases [with resource DVD]
£48.10
Exploring Corporate Strategy
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Exploring Corporate Strategy
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5 Reviews
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Average Customer Review
4.6 out of 5 stars (5 customer reviews)
 
 
 
 
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10 of 11 people found the following review helpful:
3.0 out of 5 stars Great book, but terrible online content, 10 Sep 2008
By pmdci (London, UK) - See all my reviews
I ordered this book as part of my Masters in Business Administration course. The book is neatly structured, mainly separating subjects in three main parts: Strategic Positioning, Strategic Choices and Strategy in Action.

I also found the case studies presented in this book to be of great help when studying for the Business Environment module of my MBA. A matrix table presents a guide for each case study in the book and what are their main focus. For example, if you want a case study that focus on Porter's five forces, then read the TUI case study on page 619, and so on.

The book also comes with an "student access kit" to access further content online, and claims that users would have access to more than 30 "classic case studies" within the companion website.

The book is good but I must say the so called online content is a joke. You can only find the case studies that came with the book, and there are no further "classic case studies" to be found. I was particularly interested on a given business case which is mentioned in the book as available in the companion website for my dissertation, and I can't help but to feel cheated about it.

I emailed support asking for advice but I never got an answer, and I tried to call Pearson's support line but I have never received a call back or a proper answer to my query.

The experience I had with Pearson's student access kit was terrible that comes with this book, and I would warn anyone who is thinking to buy one of their books or a standalone student access kit to stay away from them.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Very good book for 'Business Strategy' students, 16 Oct 2008
I bought this book only for one reason - to pass an upcoming June 2008 ACCA Paper P3 'Business Strategy' exam. And I did! I had only 9 days allocated for this paper so my only hope was this book. Its language is very understandable, though sometimes I felt that material is too much detailed (maybe because I hadn't much time).

With the book you receive access to an online content. At that time the content was incomplete and was partly lacking business case scenarios, but the tests module was perfect. For every chapter you have many multiple-choice questions and all your answers and results are being recorded. So you can easily see where an improvement required. Also you have an option to download mp3's summarizing the content of the book. You have also 'Interactive key concepts', 'Flashcards', 'Glossary', etc.

Highly recommended!
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5.0 out of 5 stars Exploring Corporate Strategy, 11 April 2009
I started my MBA in January 2009 and this textbook was recommended for the course also, previous editions had been used for the course. Therefore, it seemed to be a tried and tested book. I considered buying a second-hand book but at the time there appeared to be little difference in price because of demand, between new and secondhand and as it transpired, previous editions. The overall quality of the book did not concern me providing it was complete. However,from what I recall at the time, none of the second handbook sellers mentioned the Student Access Kit that comes with the new book and this gives me access to the publishers on-line training, which is linked to the book. So, I am pleased that I did pay the extra because of the benefits it will give me especially when it comes to revision. If you are considering secondhand, I suggest you check first that you will get the Student Access Kit.
Textbooks are rarely exciting but this book gives me what I need for the classroom and study at home.
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Most Recent Customer Reviews

5.0 out of 5 stars Very good overall view on strategy
A detailed text on corporate strategy (although a bit too detailed in some chapters), and particularly good in strategic positioning and purpose. Read more
Published 4 months ago by Ioannis Kontopulos

5.0 out of 5 stars Excellent!
Good Quality! Perfectly packaged! Value for money! however had to return this book as i ordered the wrong one!
Published 4 months ago by Funda

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