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Exploring Corporate Strategy: Text and Cases (Paperback)

by Prof Gerry Johnson (Author), Prof Kevan Scholes (Author), Prof Richard Whittington (Author)

4.5 out of 5 stars See all reviews (6 customer reviews)

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Product details

Paperback: 878 pages
Publisher: Financial Times/ Prentice Hall; 8 edition (18 Dec 2007)
Language English
ISBN-10: 140588732X
ISBN-13: 978-1405887328
Product Dimensions: 26.4 x 19.6 x 3.3 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)

Amazon.co.uk Sales Rank: 6,480 in Books (See Bestsellers in Books)

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#2 in	Books > Business, Finance & Law > Small Business & Entrepreneurship > Business Plans
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Product Description

Exploring Corporate Strategy: Text & Cases, 8/e

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/e

About the Author

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

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What Do Customers Ultimately Buy After Viewing This Item?

	88% buy the item featured on this page: Exploring Corporate Strategy: Text and Cases 4.5 out of 5 stars (6) �40.79
	4% buy Exploring Corporate Strategy: Text and Cases [with resource DVD] 5.0 out of 5 stars (1) �46.09
	4% buy Exploring Corporate Strategy �38.99
	3% buy Exploring Corporate Strategy: Media Edition: Text and Cases 4.9 out of 5 stars (13)

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Customer Reviews

6 Reviews

5 star:		(4)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.5 out of 5 stars (6 customer reviews)

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Most Helpful Customer Reviews

11 of 13 people found the following review helpful:

3.0 out of 5 stars Great book, but terrible online content, 10 Sep 2008

By	pmdci (London, UK) - See all my reviews

I ordered this book as part of my Masters in Business Administration course. The book is neatly structured, mainly separating subjects in three main parts: Strategic Positioning, Strategic Choices and Strategy in Action.

I also found the case studies presented in this book to be of great help when studying for the Business Environment module of my MBA. A matrix table presents a guide for each case study in the book and what are their main focus. For example, if you want a case study that focus on Porter's five forces, then read the TUI case study on page 619, and so on.

The book also comes with an "student access kit" to access further content online, and claims that users would have access to more than 30 "classic case studies" within the companion website.

The book is good but I must say the so called online content is a joke. You can only find the case studies that came with the book, and there are no further "classic case studies" to be found. I was particularly interested on a given business case which is mentioned in the book as available in the companion website for my dissertation, and I can't help but to feel cheated about it.

I emailed support asking for advice but I never got an answer, and I tried to call Pearson's support line but I have never received a call back or a proper answer to my query.

The experience I had with Pearson's student access kit was terrible that comes with this book, and I would warn anyone who is thinking to buy one of their books or a standalone student access kit to stay away from them.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Very good book for 'Business Strategy' students, 16 Oct 2008

By	tigran_23 (Dublin, Ireland) - See all my reviews

I bought this book only for one reason - to pass an upcoming June 2008 ACCA Paper P3 'Business Strategy' exam. And I did! I had only 9 days allocated for this paper so my only hope was this book. Its language is very understandable, though sometimes I felt that material is too much detailed (maybe because I hadn't much time).

With the book you receive access to an online content. At that time the content was incomplete and was partly lacking business case scenarios, but the tests module was perfect. For every chapter you have many multiple-choice questions and all your answers and results are being recorded. So you can easily see where an improvement required. Also you have an option to download mp3's summarizing the content of the book. You have also 'Interactive key concepts', 'Flashcards', 'Glossary', etc.

Highly recommended!

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4.0 out of 5 stars Good condition for god quality product, 8 Nov 2009

A Kid's Review

This product is one of core text which is used for most university in UK. I have got this textbook in a good condition but i expect the goods would b busted during the delivering but there's nothing happen. the book is so fine n look new when handed to me..The contents in the book is useful for as postgraduate student. the explanation is quit clear and easy to understand.

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Most Recent Customer Reviews

5.0 out of 5 stars Exploring Corporate Strategy
I started my MBA in January 2009 and this textbook was recommended for the course also, previous editions had been used for the course. Read more

Published 7 months ago by thebookexchange51

5.0 out of 5 stars Very good overall view on strategy
A detailed text on corporate strategy (although a bit too detailed in some chapters), and particularly good in strategic positioning and purpose. Read more

Published 8 months ago by Ioannis Kontopulos

5.0 out of 5 stars Excellent!
Good Quality! Perfectly packaged! Value for money! however had to return this book as i ordered the wrong one!

Published 8 months ago by Funda

› See all 6 customer reviews...

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