- Paperback: 878 pages
- Publisher: Financial Times/ Prentice Hall; 8 edition (18 Dec 2007)
- Language English
- ISBN-10: 140588732X
- ISBN-13: 978-1405887328
- Product Dimensions: 26.4 x 19.6 x 3.3 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (9 customer reviews)
- Amazon Bestsellers Rank: 171,080 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Exploring Corporate Strategy: Text & Cases, 8/e
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.
The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/e
About the Author
Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
I bought this book only for one reason - to pass an upcoming June 2008 ACCA Paper P3 'Business Strategy' exam. And I did! I had only 9 days allocated for this paper so my only hope was this book. Its language is very understandable, though sometimes I felt that material is too much detailed (maybe because I hadn't much time).
With the book you receive access to an online content. At that time the content was incomplete and was partly lacking business case scenarios, but the tests module was perfect. For every chapter you have many multiple-choice questions and all your answers and results are being recorded. So you can easily see where an improvement required. Also you have an option to download mp3's summarizing the content of the book. You have also 'Interactive key concepts', 'Flashcards', 'Glossary', etc.
Highly recommended!
With the book you receive access to an online content. At that time the content was incomplete and was partly lacking business case scenarios, but the tests module was perfect. For every chapter you have many multiple-choice questions and all your answers and results are being recorded. So you can easily see where an improvement required. Also you have an option to download mp3's summarizing the content of the book. You have also 'Interactive key concepts', 'Flashcards', 'Glossary', etc.
Highly recommended!
10 of 12 people found the following review helpful
Format:Paperback
I ordered this book as part of my Masters in Business Administration course. The book is neatly structured, mainly separating subjects in three main parts: Strategic Positioning, Strategic Choices and Strategy in Action.
I also found the case studies presented in this book to be of great help when studying for the Business Environment module of my MBA. A matrix table presents a guide for each case study in the book and what are their main focus. For example, if you want a case study that focus on Porter's five forces, then read the TUI case study on page 619, and so on.
The book also comes with an "student access kit" to access further content online, and claims that users would have access to more than 30 "classic case studies" within the companion website.
The book is good but I must say the so called online content is a joke. You can only find the case studies that came with the book, and there are no further "classic case studies" to be found. I was particularly interested on a given business case which is mentioned in the book as available in the companion website for my dissertation, and I can't help but to feel cheated about it.
I emailed support asking for advice but I never got an answer, and I tried to call Pearson's support line but I have never received a call back or a proper answer to my query.
The experience I had with Pearson's student access kit was terrible that comes with this book, and I would warn anyone who is thinking to buy one of their books or a standalone student access kit to stay away from them.
I also found the case studies presented in this book to be of great help when studying for the Business Environment module of my MBA. A matrix table presents a guide for each case study in the book and what are their main focus. For example, if you want a case study that focus on Porter's five forces, then read the TUI case study on page 619, and so on.
The book also comes with an "student access kit" to access further content online, and claims that users would have access to more than 30 "classic case studies" within the companion website.
The book is good but I must say the so called online content is a joke. You can only find the case studies that came with the book, and there are no further "classic case studies" to be found. I was particularly interested on a given business case which is mentioned in the book as available in the companion website for my dissertation, and I can't help but to feel cheated about it.
I emailed support asking for advice but I never got an answer, and I tried to call Pearson's support line but I have never received a call back or a proper answer to my query.
The experience I had with Pearson's student access kit was terrible that comes with this book, and I would warn anyone who is thinking to buy one of their books or a standalone student access kit to stay away from them.
Format:Paperback
This was a book for my daughter to help her with her university studies. It was as described and arrived earlier than expected and in great condition.
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Most Recent Customer Reviews
Most parts are very good.
The book is full of good strategy analysis, the internet resources are very helpfull and if you are a student, It really makes sure that you understand the key points, the dvd is... Read more
Published on 19 Feb 2010 by Kira Larsen
Good condition for god quality product
This product is one of core text which is used for most university in UK. I have got this textbook in a good condition but i expect the goods would b busted during the delivering... Read more
Published on 8 Nov 2009
Excellent Text
The best text on Corporate Strategy. Well written with excellent case studies.
Contemporary Content. Recommended for University and College Studies.
Contemporary Content. Recommended for University and College Studies.
Published on 5 Jun 2009 by Stephen William Adamson Baxter
Exploring Corporate Strategy
I started my MBA in January 2009 and this textbook was recommended for the course also, previous editions had been used for the course. Read more
Published on 11 April 2009 by thebookexchange51
Very good overall view on strategy
A detailed text on corporate strategy (although a bit too detailed in some chapters), and particularly good in strategic positioning and purpose. Read more
Published on 27 Feb 2009 by Ioannis Kontopulos
Excellent!
Good Quality! Perfectly packaged! Value for money! however had to return this book as i ordered the wrong one!
Published on 22 Feb 2009 by Funda
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