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Exploring Corporate Strategy: Text and Cases Paperback – 7 Dec 2007


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Product details

  • Paperback: 920 pages
  • Publisher: Financial Times/ Prentice Hall; 8 edition (7 Dec. 2007)
  • Language: English
  • ISBN-10: 027371192X
  • ISBN-13: 978-0273711926
  • Product Dimensions: 19.6 x 2.8 x 26.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Bestsellers Rank: 142,152 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

 

Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

 

The seventh edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation ensure that this book continues to lead the way in exploring strategic management.

 

'Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in textbooks.'

 

Andrew Pettigrew, Bath University Business School, United Kingdom

 

'Exploring Corporate Strategy is strong at integrating theory and practice … has an international perspective both in its theoretical coverage and its empirical illustrations and cases … is comprehensive and easy to combine with further theoretical readings.'

Leif Melin, Jonkoping International Business School, Sweden

'The seventh edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study.'

 

John Toth, Leeds Business School, Leeds Metropolitan University, United Kingdom

 

 

'Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes.'

 

Gerard Betros, University of Southern Queensland, Australia

--This text refers to an out of print or unavailable edition of this title.

About the Author

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

 


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Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Alan Wingrove on 2 Mar. 2010
Format: Paperback Verified Purchase
This book, initially only by Gerry Johnson and Kevan Scholes, is like the Bible of corporate strategy. From a readability point of view it's not the book for a good holiday read, but as a reference book for anyone involved in developing or implementing strategy then it's a `must have' book. The addition of Richard Whittington to the author team adds a humanistic dimension and there are, as always, significant additions compared to earlier editions.

Throughout the book there are a number of knowledge checks, so that you can check your understanding of what you've just read and the addition of the DVD and web page really enhance this experience. The authors take you through a chronological build up of the complexity of strategy formulation and cleverly use their case studies, so that you can apply the practical application of what you've learned.
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4 of 4 people found the following review helpful By Hans Ledegen on 11 Oct. 2010
Format: Paperback
During my Msc. of Management eduction, now 12 years ago, I used an older version of this book. This one is better because it provides a more concise overview of the material and highlights in a much more better way the important topics of strategy. It is not only a theoretical book but a lot of illustrations make the material to be become more understandable.
I bought it for this reason and I must say, I am very happy with it. It now comes together with a free internet acces for 12 months for further exercises and explanations. You will not regret if you buy it.
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4 of 4 people found the following review helpful By Kira Larsen on 16 Oct. 2009
Format: Paperback
This is a great book with a lot of resources in it, with the book there comes a dvd and a web page where you can test you own learning, witch is very good. there is a lot of practical examples, and case studies, so that you can see the theory in practice. There is also small assessments in the book, that will make sure that you are learning the thing you are suppose to. the only negative thing that I can say about this book, is that it goes to much in details, but overall a very good book.
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2 of 2 people found the following review helpful By Amazon Customer on 16 Oct. 2008
Format: Paperback
I bought this book only for one reason - to pass an upcoming June 2008 ACCA Paper P3 'Business Strategy' exam. And I did! I had only 9 days allocated for this paper so my only hope was this book. Its language is very understandable, though sometimes I felt that material is too much detailed (maybe because I hadn't much time).

With the book you receive access to an online content. At that time the content was incomplete and was partly lacking business case scenarios, but the tests module was perfect. For every chapter you have many multiple-choice questions and all your answers and results are being recorded. So you can easily see where an improvement required. Also you have an option to download mp3's summarizing the content of the book. You have also 'Interactive key concepts', 'Flashcards', 'Glossary', etc.

Highly recommended!
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2 of 2 people found the following review helpful By M. J. Deakin on 14 April 2010
Format: Paperback
This book is fab. Well laid out, good use of colour on pages makes it easy to read. The content is excellent, explaining concepts and theories well and frequent use of case studies to put everything into focus. MystrategyLab looks good and I think it will be invaluable for my exam in October. I did wince when I bought it as it is expensive, but it has turned out to be well worth it. I don't think I'll need to buy anything else.
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12 of 14 people found the following review helpful By pmdci on 10 Sept. 2008
Format: Paperback Verified Purchase
I ordered this book as part of my Masters in Business Administration course. The book is neatly structured, mainly separating subjects in three main parts: Strategic Positioning, Strategic Choices and Strategy in Action.

I also found the case studies presented in this book to be of great help when studying for the Business Environment module of my MBA. A matrix table presents a guide for each case study in the book and what are their main focus. For example, if you want a case study that focus on Porter's five forces, then read the TUI case study on page 619, and so on.

The book also comes with an "student access kit" to access further content online, and claims that users would have access to more than 30 "classic case studies" within the companion website.

The book is good but I must say the so called online content is a joke. You can only find the case studies that came with the book, and there are no further "classic case studies" to be found. I was particularly interested on a given business case which is mentioned in the book as available in the companion website for my dissertation, and I can't help but to feel cheated about it.

I emailed support asking for advice but I never got an answer, and I tried to call Pearson's support line but I have never received a call back or a proper answer to my query.

The experience I had with Pearson's student access kit was terrible that comes with this book, and I would warn anyone who is thinking to buy one of their books or a standalone student access kit to stay away from them.
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Format: Paperback
Exploring Corporate Strategy is a well known classic. Now on its 8th Edition it remains a best seller (this edition also has an additional online resource). Having seen Gerry Johnson speak at Lancaster University I was impressed how he related his experience and research on `big business' to that of the SME and this book is a useful resource to understand, learn and translate into your own organisation whatever the size.

The book covers three areas, those of strategic position, strategic choices and strategy in action. The terminology and explanation is broken down in such a way as to enable the reader to gain clear understanding and guidance. Each section details the learning outcomes of the chapter through `illustrations' of specific businesses and the real life scenarios they faced.

`Exhibits' are then introduced which give the supporting model or theory connected with the insights to the `illustration'. For example the `cultural web' is a model used for looking at the desired culture of an organisation, the `illustration' used in the book for `The Forestry Commission of the Future' allowed the organisation to challenge the existing beliefs, paradigms and to face up to what the likely problems were in managing the change indicated by the future web.

At the back of the book are numerous case-studies of businesses across various sectors detailing the reason for strategy in their context, the information gathering they undertook and the subsequent decisions and strategic direction they arrived at.

This book is designed to get you to think at a higher level and enter into the key debates and critical commentaries throughout the text.
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