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Exploring Corporate Strategy with MyStrategyLab Paperback – 18 Dec 2009


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Product details

  • Paperback
  • Publisher: Financial Times/ Prentice Hall; 8 edition (18 Dec. 2009)
  • Language: English
  • ISBN-10: 0273731556
  • ISBN-13: 978-0273731559
  • Product Dimensions: 19.2 x 2.4 x 26 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 622,335 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

Over 750,000 students worldwide have used this best-selling book through their academic and professional careers.

Join them today and stay at the top of the class with the 8th edition of Exploring Corporate Strategy!

By far the best book in the field I have ever read! It makes the study of Strategy interesting! [The authors] relate theory to real-life examples which are up to date with current business news. I would most certainly recommend this book to anyone! The on-line features are excellent as well.

I found this book to be invaluable during [my] Strategic Management module. During my written assignment (which I passed easily) I drew heavily on the concepts and ideas introduced in this publication.

Amazon reviews of 7th edition

Are small firms more innovative than large organisations? What impact do culture and history have on strategy? What does a strategist actually do?

Explore key and contemporary questions such as these as well as all the fundamental concepts and tools of strategy, plus:

·         Get the latest developments in this fast-moving field: brand new chapters on innovation and entrepreneurship, international strategy and the practice of strategy keep you at the cutting edge

·         Read the most recent and intriguing strategy ‘stories’: case studies on familiar and headline-grabbing organisations, such as eBay, Skype, Virgin and many more

·         Develop your critical thinking skills, using key debates and critical commentaries throughout the text

Succeed in your studies, enhance your  understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/ecs and:

·         Reinforce key concepts using audio downloads, animated models and quick tests

·         Track your progress with self-assessment questions and a personal gradebook

·         Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy

About the Author

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Florin Radu on 30 April 2010
Format: Paperback
It has a lot of theoretical models explained through case studies and many examples. What is mot interesting is that are many versions of this book, with those case studies inside the text, or posted on the web site, or with a cd/dvd inside.
Not to forget, it has even a key concept revision chapter, which is really good for exam preparations.
So I think it's a great book, good purchase in my case at least
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Format: Paperback Verified Purchase
this was and still is a great introduction to the world of corporate strategy. it is mainly focuses on international market and global corporations but can still found some great business decision examples reading the case studies.
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By Karen on 15 April 2012
Format: Paperback Verified Purchase
Very good conditions. It did take a little bit long to reach home, but thankfully I wasn't desperate to receive it. A plus was the CD that came with it, which I didn't know was included.
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Format: Paperback
This book arrived on time and in the condition specified. Just what I needed and when I needed it. Thanks.
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