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Exploring Corporate Strategy: Enhanced Media Edition: Text and Cases (Enhanced Media   Text & Case)
 
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Exploring Corporate Strategy: Enhanced Media Edition: Text and Cases (Enhanced Media Text & Case) (Paperback)

by Prof Gerry Johnson (Author), Prof Kevan Scholes (Author), Prof Richard Whittington (Author)
4.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Paperback: 1033 pages
  • Publisher: Financial Times/ Prentice Hall; 7 edition (1 Jun 2006)
  • Language English
  • ISBN-10: 1405845996
  • ISBN-13: 978-1405845991
  • Product Dimensions: 26.2 x 19.4 x 4.2 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 128,425 in Books (See Bestsellers in Books)

Product Description

Product Description

Pearson Education is pleased to announce the publication of the Enhanced Media Edition of Exploring Corporate Strategy: Johnson, Scholes & Whittington, 7th Edition. 

What’s new?

Every student copy includes an access code that unlocks the door to a range of learning resources provided through the accompanying website www.pearsoned.co.uk/ecs7.

Online resources include:
*Keep up with the fast-paced world of corporate strategy!  Read recent FT articles to update cases and examples in the book.
*Students can study on the go!  Download summaries of key topics to your mp3 player, or listen online.
*Students can get ahead!  Test your knowledge with self-assessment questions and track your progress    with a personal grade book.

Exploring Corporate Strategy:Enhanced Media Edition 7th edition , will publish May 29th 2006.  The current edition will no longer be available after that date.

Please note the new ISBN’s:
Text Only: 1405846003
Text & Cases: 1405845996


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Exploring Corporate Strategy: Enhanced Media Edition: Text and Cases (Enhanced Media   Text & Case)
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Exploring Corporate Strategy: Enhanced Media Edition: Text and Cases (Enhanced Media Text & Case) 4.0 out of 5 stars (2)
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Customer Reviews

2 Reviews
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4 star:
 (2)
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Average Customer Review
4.0 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
11 of 13 people found the following review helpful:
4.0 out of 5 stars ESSENTIAL FOR MBA OR BUDDING BUSINESS ANALYSTS, 9 Mar 2007
By Atha Fokias "Athas" (Leuven) - See all my reviews
(REAL NAME)   
I felt that Johnson & Scholes could have written more cases, especially on mergers and acquisitions.
It is well written, well laid out and follows a methodology of examining business situations and creating cases from it. Each case is examined on its own merits and focuses on results. They are very specific and focused.
It has enough cases to get a practical view of what the text writes about but its hard to find other real life examples to practice on. You have to analyse the methods yourself and develop your own methodology of approaching a business problem. It is an excellent start.
This is one book I will not lend out.
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2 of 2 people found the following review helpful:
4.0 out of 5 stars Nice academic book, 17 May 2008
By M. Kuc (Manchester) - See all my reviews
(REAL NAME)   
I used this book as main textbook on one of the units on my universtiy and I have to say that it is one of only few course books that I would recommend. It is well written in terms of structure and explaining the specific terms. It also contains many nice case studies that can help you see how the theory works in practice. Strong recommendation to all business-related students.
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