Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common (Roger Kennedy, Saatchi and Saatchi
About the Author
Paul Arden was executive creative director for many years of the advertising behemoth Saatchi and Saatchi. He has written two previous books, and now owns a photographic art gallery in West Sussex. He continues to be in high demand as a public speaker on matters relating to the creative industries.