£28.49
  • RRP: £29.99
  • You Save: £1.50 (5%)
FREE Delivery in the UK.
Only 2 left in stock (more on the way).
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Trade in your item
Get a £2.18
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Experiential Marketing: A Practical Guide to Interactive Brand Experiences Hardcover – 3 Feb 2009


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
£28.49
£19.46 £5.43
Paperback
"Please retry"
£13.76

Frequently Bought Together

Experiential Marketing: A Practical Guide to Interactive Brand Experiences + Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R + Experience the Message
Price For All Three: £49.31

Buy the selected items together


Trade In this Item for up to £2.18
Trade in Experiential Marketing: A Practical Guide to Interactive Brand Experiences for an Amazon Gift Card of up to £2.18, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Hardcover: 272 pages
  • Publisher: Kogan Page; 1 edition (3 Feb 2009)
  • Language: English
  • ISBN-10: 0749452757
  • ISBN-13: 978-0749452759
  • Product Dimensions: 16.6 x 2.5 x 23.9 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 321,821 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

Review

Experiential Marketing is a complete and comprehensive guide...a must for those in charge of their business' marketing." Reviewers Bookwatch, June 2009

Book Description

Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.0 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Spudmeister on 11 Mar 2009
Format: Hardcover
The launch of this book comes at an exciting time. Experiential marketing is on everyones lips at the moment and although experiential campaigns have been around it seems that only recently it's emerging as an important and separate communication channel.

The book is very pragmatic and goes straight to the point. It's easy to follow and the case studies really help you understand the key elements of engaging your audience.

The book is simply your guide to brainstorming, implementing and evaluating a successful experiential campaign. Definitely give this a read!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By JD on 8 April 2009
Format: Hardcover
This book exceeded my expectations. It provides the reader a guide which is not only informative but proves the formula to measure the success of Experiential Marketing. This book is the most relevant Marketing book to have appeared in a very long time and provides the reader with insightful case studies, explanations and the methodologies behind how Experiential Marketing can be applied, amplified then measured, proving to the reader that this innovative method of marketing will bring high ROI and communicate key brand messages successfully.

Smilansky's style is informative, engaging and accessible, making it a significant read for Marketers of all backgrounds, from University students to Marketing Executives.

This book really is a pleasurable read and a breath of fresh air in today's marketplace.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Course Leader on 8 April 2009
Format: Hardcover
I was interested to discover from one of my Masters students that their employer wrote this book. Experiential marketing is seen as an emerging industry that has developed the theories of early authors, such as Pine & Gilmore (1999).

This is an accessible publication, ideal for students studying a contemporary marketing discipline, or a practitioner working in the industry.

The book has been adopted as recommended reading for Events Marketing Management students, and is expected to form the basis of curriculum development at Masters level.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By GTS on 20 Mar 2009
Format: Hardcover
As far as I am concerned this is the Experiential Marketing Bible.. this book explains in simple terms exactly what experiential marketing is, how to implement it and how to evaluate an experiential marketing campaign. This book is perfect for students like me, and it will definitely convert any sceptics of experiential marketing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By K. Moore on 9 April 2009
Format: Hardcover
This book is a must read for every marketing student or anyone with an interest in marketing. Experiential marketing is the future and this book will give you the insight needed to become an expert in the field. I'd genuinely recommend it to all.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback