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Experiential Marketing: A Practical Guide to Interactive Brand Experiences [Hardcover]

Shaz Smilansky (Author)

4.0 out of 5 stars See all reviews (10 customer reviews)

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Product details

Hardcover: 272 pages
Publisher: Kogan Page (3 Feb 2009)
Language English
ISBN-10: 0749452757
ISBN-13: 978-0749452759
Product Dimensions: 23.9 x 16.6 x 2.5 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (10 customer reviews)

Amazon Bestsellers Rank: 25,431 in Books (See Top 100 in Books)
- #8 in Books > Business, Finance & Law > Sales & Marketing > Market Research
- #31 in Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- #40 in Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

Review

Experiential Marketing is a complete and comprehensive guide...a must for those in charge of their business' marketing." Reviewers Bookwatch, June 2009

Book Description

Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer.

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4.0 out of 5 stars (10 customer reviews)

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2 of 2 people found the following review helpful:

4.0 out of 5 stars Extremely interesting and pragmatic book for marketers!, 11 Mar 2009

Spudmeister (UK) - See all my reviews

This review is from: Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Hardcover)

The launch of this book comes at an exciting time. Experiential marketing is on everyones lips at the moment and although experiential campaigns have been around it seems that only recently it's emerging as an important and separate communication channel.

The book is very pragmatic and goes straight to the point. It's easy to follow and the case studies really help you understand the key elements of engaging your audience.

The book is simply your guide to brainstorming, implementing and evaluating a successful experiential campaign. Definitely give this a read!

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5.0 out of 5 stars Experiential marketing review, 18 Jan 2010

Ms. Ef Kay - See all my reviews
(REAL NAME)

This review is from: Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Hardcover)

This is a thoroughly insightful and interesting book.
I highly recommend anyone looking to gain knowledge of experiential marketing sector to take a look at this attention-grabbing book!

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5.0 out of 5 stars Experiential Marketing Bible!, 9 April 2009

K. Moore (London) - See all my reviews
(REAL NAME)

This review is from: Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Hardcover)

This book is a must read for every marketing student or anyone with an interest in marketing. Experiential marketing is the future and this book will give you the insight needed to become an expert in the field. I'd genuinely recommend it to all.

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Most Recent Customer Reviews

2.0 out of 5 stars Not the best experience..
Firstly, some serious words are needed with the editing team in charge of quality control and this book. Read more

Published on 8 Dec 2009 by Honan

5.0 out of 5 stars The Best Marketing Book I've Ever Read!
I have read many books on marketing, and this is by far the best! It cuts through the normal nonsense you get in books and gets straight to the point! Read more

Published on 11 Sep 2009 by L. Dixon

5.0 out of 5 stars Comprehensive, insightful and a very enjoyable read!
This is a brilliant step-by-step guide to experiential marketing.

I'm not at all suprised to hear that the methodolgy is being extracted to teach university... Read more

Published on 8 April 2009 by Jules Grudniewicz

5.0 out of 5 stars An astute, resourceful read, a must for any modern marketer's collection!
This book exceeded my expectations. It provides the reader a guide which is not only informative but proves the formula to measure the success of Experiential Marketing. Read more

Published on 8 April 2009 by JD

4.0 out of 5 stars Experiential Marketing in a University context
I was interested to discover from one of my Masters students that their employer wrote this book. Experiential marketing is seen as an emerging industry that has developed the... Read more

Published on 8 April 2009 by Course Leader

1.0 out of 5 stars a very poor read
This book is tripe, if the methods of research used by the author are the same methods experienced by some of the UK's leading Experiential agencies who received a mock brief from... Read more

Published on 4 April 2009 by Mr. Ian Irving

4.0 out of 5 stars GTS
As far as I am concerned this is the Experiential Marketing Bible.. this book explains in simple terms exactly what experiential marketing is, how to implement it and how to... Read more

Published on 20 Mar 2009 by GTS

› See all 10 customer reviews on Amazon.co.uk

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