Experience the Message
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||||||
 Trade In this Item for up to £0.25
Trade in Experience the Message for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Plus, get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
Consumers exposed to roughly four thousand marketing messages a day are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which marketers give to them through experiences with brands that are personally relevant, memorable, and meaningful. This is the context for Max Lenderman's experiential marketing (XM) revolution. Lenderman explains who the new cutting-edge marketers are, how they think and operate, and why they matter in today's shifting brand world. He reveals how companies can interact with consumers in meaningful ways and what consumers should expect from companies that want their attention and loyalty. Max has led successful experiential campaigns for Fortune 500 companies and smaller businesses. Here, he unveils groundbreaking case studies and discusses the latest trends in experiential marketing-buzz, sub-viral marketing, roach marketing, text marketing, flash mobs, pop-up retail, advergaming, retailainment, and causal marketing. Experience the Message gives its readersconsumers and marketers the essential knowledge they need to charge to the front of the global marketing movement.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
2 of 2 people found the following review helpful
A Good Read
24 Feb 2006
Format:Hardcover|Amazon Verified Purchase
Max Lenderman does a good job of illustating the sea change that is taking in the advertising world. His knowledge of the principles of The Experience Economy are sound and he uses them effectively to make his case.
3 of 4 people found the following review helpful
Some good points, too repetitive
21 Feb 2006
Format:Hardcover
Overall, this is a decent book that makes some great points. The book, however, is extremely repetitive and can become tedious at times as the author cites the same examples and ideas over and over (how many Tivo owners skip the commercials?).
To put it another way, this book would be perfect if it were about 100 pages shorter. Another book that covers much of the same material without the repetition is Brand Hijack. I recommend reading that one instead.
To put it another way, this book would be perfect if it were about 100 pages shorter. Another book that covers much of the same material without the repetition is Brand Hijack. I recommend reading that one instead.
3 of 4 people found the following review helpful
Not Your Average Marketing Book! Great stuff.
11 Jan 2006
Format:Hardcover
I bought this book after seeing author Max Lenderman on TV talking about selling toilet paper to hipster rock fans and I'm glad I did... I got so many good ideas from this book and I have been using it to help think of new strategies for my own business. I went to see Max speak at a bookstore recently and he is actually a very nice, down to earth young guy with a great future... there are so many bad marketing books out there, but this one was right on the money and fun to read.
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
