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Experience Design: A Framework for Integrating Brand, Experience, and Value Paperback – 8 Oct 2013


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Product details

  • Paperback: 240 pages
  • Publisher: John Wiley & Sons; 1 edition (8 Oct 2013)
  • Language: English
  • ISBN-10: 1118609638
  • ISBN-13: 978-1118609637
  • Product Dimensions: 15.2 x 1.3 x 23.1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 171,441 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

What will your customers experience today? Businesses thrive when they can engage customers. While many companies understand that design is a powerful tool for engagement, they lack the vocabulary, tools, and processes required to enable design to make a difference. Experience Design provides a new way for business and design to collaborate by explaining how to integrate brand, value, and customer experience to build engagement. You′ll learn how to think about design as a system of interdependent processes and outcomes, and work with design partners more efficiently to create better quality experiences across the entire customer journey. A reference tool for both business leaders and designers, Experience Design will keep your team focused on what′s most important. “Following in the footsteps of Walter Dorwin Teague′s 1940 Industrial Design classic  Design this Day , Newbery and Farnham′s book defines a place for Experience Design in a world that is shifting from physical to digital. The duo′s authoritative take on how experience designers knit together the fields of design and business shows how they relentlessly anticipate, intuit, model and create value for organizations of all kinds.  Experience Design  both brings about a new level of understanding and asserts the value of this rapidly evolving field.” —John Maeda , President, Rhode Island School of Design

About the Author

Patrick Newbery is the Chief Strategy Officer of Method, Inc. He uses his experience with strategy, brand, innovation, and design to develop the tools and frameworks that the company uses to shape client engagements. He lives in Berkeley and spends much of his free time trying to keep up with his two children. Kevin Farnham is the Chief Executive Officer of Method, Inc., where he is responsible for company strategy, global recruiting, and business development. His passion is for helping companies create truly great brands, products, and services through design. Over the course of the past two decades, he has worked directly with business leaders from companies such as Apple, BBC, Microsoft, MoMA, Nike, Google, and TED Conferences.

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Most Helpful Customer Reviews

By Sophie L on 18 Nov 2014
Format: Paperback Verified Purchase
Great book: lots of very useful diagrammes, awesome techniques and ideas. The writing style could have been improved.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 9 reviews
6 of 6 people found the following review helpful
The Definitive Starting Point for Experience Design 13 Jan 2014
By Nicholas Mathew McGill - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This is a very dense book that paints you a detailed picture of the design and business landscape as well as the how business currently uses design. The crux of the problem comes to adding design at the end of a strategic process to provide window dressing results in little value. The reality now is that great businesses use experience design to integrate their brand values throughout their process to enhance the value that the customer experiences. As an experience designer and avid reader of many book surrounding the subject-this was a tough read but a worthy climb. It's the first substantive entrant in what will be an important and growing topic of conversation.

Pros:
-This book provides a good introduction to experience design and it's broader application to business as a whole. No
-The frameworks and questions were very useful. It provides great tools and information for marketers, designers and consultants.
-It asks great questions that businesses should explore.
-It's a solid reference on the experience design. It could be the textbook on the subject. This is a pro and a con because it's as enjoyable as a textbook as well, but this is an important work to articulate an emerging industry.

Cons:
-The beginning is very slow; laying out the landscape and discussion to prepare you for experience design.
- It takes you through the history of design and business issues in great, logical detail; reminiscent of trial or debate prep. Its almost too much back-story but it's important to articulate for those who are unfamiliar. If you are experienced in modern design, I recommend perusing through the first 30%.
-This book is not that skimmable (not as many bullets, bold text and subheadings as expected given modern business books and the complex topic) and the language has a density of medium to moderate difficulty. That's code for it's not the most fun or memorable read. Still the authors meet the goals they stated and provide very useful tools.

Overall it was a treacherous yet worthy climb-there was growth, learning, business, and finally transformation. This is THE book on Experience Design
2 of 2 people found the following review helpful
An essential tool for entrepreneurs 10 Nov 2013
By Kris Skrinak - Published on Amazon.com
Format: Paperback Verified Purchase
Patrick Newbery are Kevin Farnham not only the most important designers of online experience, they're easily the most influential. Don't look for the TED talk, you won't find it. But when you use your smartphone or web browser whether you know it or not you are constantly encountering design experiences they either wrote personally at method.com or that of the numerous associates and clients that engaged their services. I was lucky enough to work with them when designing clearstation.com in the early days of online finance. I attribute multiples of our value, and subsequent valuation when we were acquired by e*trade, to the formative experience of working with Patrick and Kevin. It wasn't cheap. However, it was the best money we spent in the formation of that company. All of that value is in this book. They share it all.

Reading this superb work I not only relived that extraordinary experience but benefited from their growth and depth of experience as world-class designers. It's not a quick read. Some sections I had do reread to absorb. However, if you intend to create real value with the new, unknown or difficult to express, which is the constant experience of the entrepreneur, this book is an essential tool.
3 of 4 people found the following review helpful
Compelling and immediately applicable 14 Nov 2013
By Paul Valerio - Published on Amazon.com
Format: Paperback
First, full disclosure: I work with Kevin and Patrick. That gives me a little more context than most for how and why this book was written, but I think I can review it purely as a reader, like everyone else.

This is a significant piece of work, not just because of how much useful information and deep thought that went into it, but as a great user's manual for anyone who is truly interested in taking on the process and craft of design. As other reviewers have noted, to its credit, this book is not the PowerPoint version of the topic. You're going to have to read genuine sentences and paragraphs with this one. The reward will be an actual understanding of what you need to understand when you delve into work like this, either on behalf of a client or for your own product and service development.

Albert Einstein once said, ""Everything should be made as simple as possible, but not simpler", and I think that idea applies to Kevin and Patrick's treatment of this broad and interesting topic. There's a lot to know to do this kind of work well, and they don't skimp on depth. However, they don't belabor their points either, and move from point to point briskly enough to maintain a readable, enjoyable pace.

Think of it as the "Joy of Cooking" for anyone who really wants to know how to approach a truly multidisciplinary, still-emerging collision of what used to be mostly separate categories of thought, strategy, art, and commerce. Really good stuff that I believe will be referenced often for a while to come.
1 of 1 people found the following review helpful
best practices 10 Dec 2013
By terry green - Published on Amazon.com
Format: Paperback Verified Purchase
experience design is a great overview of the current information gathering techniques used to inform strategies for brand creation / maintenance and product design / messaging. also includes the documentation formats used to capture and share those specifics. it's a concise and important book that i liked enough to buy in both its digital and paper formats.
it is a part of my daily routine and my job as well so I have a high tolerance for seemingly boring and theoretical books 6 Nov 2014
By Huda Sal - Published on Amazon.com
Format: Kindle Edition Verified Purchase
If you are looking for a book you CAN read, don't purchase this book.

I'm a reader, it is a part of my daily routine and my job as well so I have a high tolerance for seemingly boring and theoretical books. I do enjoy reading the conceptual thinking behind different conclusions. However, this book tests any patient reader.

It is dense, not in a good way as other reviewers indicated. you read lines and lines of worthless gibberish that you can't apply in your work and has little meaning if nothing at all.

It is academia in its worst form. The problem is, the authors come from a practical background, being the founders of a design agency. It makes you sad and mad at them in the same time. I kept skipping chapters thinking that something good will magically appear at the end of the tunnel to no avail.

If you really, really want to read something about experience design, please read the free chapters first and know the book won't get any better.
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