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Product Description
George Loewenstein is one of the pioneers of the rapidly growing field of behavioral economics. For over twenty years he has been working at the intersection of economics and psychology and is one of the few people of whom it can be said that their work is equally respected and well known within both disciplines. This book brings together a selection of his papers focusing on what he calls "exotic preferences"-- the disparate motives that drive human behavior. In addition to covering the history and methodology of behavioral economics, they also touch on a wide range of fascinating topics such as the motives that drive extreme athletes, our propensity to want to get unpleasant experiences out of the way so we can focus on the more pleasant, and the psychology of curiosity. There are also papers on social preferences, discussing the importance of perceptions of fairness in interpersonal interactions, intertemporal choice-- the tradeoffs between costs and benefits occurring at different points in time-- and the impact of emotion on economic decision making. An original introduction outlines Loewenstein's general approach to research, and there are short introductions to each paper outlining briefly when, how and why they came to be written, providing a fascinating and vivid insight into the process of intellectual creativity.
About the Author
George Loewenstein, one of the founders of the field of behavioural economics and of the new field of neuroeconomics, is the Herbert A. Simon Professor of Economics and Psychology at Carnegie Mellon University. He received his Ph.D. in economics from Yale University in 1985 and since then has held academic positions at the University of Chicago and Carnegie Mellon University, and fellowships at Center for Advanced Study in the Behavioral Sciences, The Institute for Advanced Study in Princeton, The Russell Sage Foundation and The Institute for Advanced Study in Berlin. His research focuses on applications of psychology to economics. Loewenstein has published more than 100 journal articles in economics, psychology, law, business and medicine as well as numerous books and book chapters. He is the former president of the Society for Judgment and Decision Making.
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7 of 11 people found the following review helpful
Just a bunch of academic papers bound together
23 May 2010
Format:Paperback
OK, I blame myself for not investigating enough before buying this book, but it's a collection of the author's journal articles bound together into a book. It's true that the author is famous in the field, but I wouldn't put him up in the pantheon of "founders" of this field (like Kahneman, Tversky and Thaler), so I don't think the world was waiting for such a collection. But hey, if you are, by all means.... If you are looking for a well-integrated overview of the field however, look elsewhere.
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