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Exhibit!: The SME's Guide to Using Exhibitions to Grow Your Business [Paperback]

Fiona Humberstone (Author)
5.0 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

Publication Date: 2 Jan 2010
Are you one of the tens of thousands of small businesses who pour time and money into an exhibition only to walk away with nothing?

Discover the commonsense secrets to getting more out of your next exhibition.

This is a hands-on book that guides you through the process of: Selecting an exhibition that will work for your business Reading a floorplan Understanding how visitor traffic flows around the show and how to use that when planning your stand How to create posters with impact The top twelve reasons that most people fail to gain business from exhibitions Creating a communication plan that will bring you business for months to come Setting up a competition that will bring you lots of the right sort of leads (tip: it's not about giving away a bottle of champagne!) Using Key Performance Indicators to measure your success

Product details

  • Paperback: 180 pages
  • Publisher: Flourish Publishing (2 Jan 2010)
  • Language: English
  • ISBN-10: 095645450X
  • ISBN-13: 978-0956454508
  • Product Dimensions: 22.8 x 15.4 x 1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 554,035 in Books (See Top 100 in Books)

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› Visit Amazon's Fiona Humberstone Page
Fiona Humberstone
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Product Description

Review

I have to admit that exhibiting is not usually in my top 5 marketing recommendations for most of my clients. They can be costly, a waste of time and demotivating when you compare yourself to the "big players" who exhibit with flash, expensive stands. But in this book, Exhibit! Fiona takes you through all the essential steps to ensure your exhibition could actually be one the most effective marketing strategies you take this year. Getting in front of potential clients is critical to the majority of businesses today - big and small. And if you are considering in investing in an exhibition then I have to say this is an absolute "must-read" to make sure the money you spend results in paying clients. --Karen Skidmore, 2009

What a read! Practical, honest, easy to follow advice about exhibitions.
`Exhibit!' really guides you step by step on how to get the most out of exhibiting. All the information comes directly from Fiona who has hands on experience and knows what it takes to be successful and make exhibitions one of the most important decisions you make to grow and sustain your business. You must read this book if you have exhibited, visited or just a vague thought in your head - because it really will change your mind and focus on whats important.  Well done Fiona, looking forward to book 2! --James Webster We doubled our sales this year at the Designer Wedding Show in February, and the marketing advice that Fiona and Caroline gave me definitely contributed to this. --Clare Yarwood-White

From the Back Cover

Exhibit! Discover the secret to using exhibitions to grow your business.

Are you one of the tens of thousands of small businesses who pour time and money into an exhibition only to walk away with nothing?

Discover how to get scores of profitable clients from your next exhibition. You'll discover how so many businesses get it wrong and how you can avoid making the same mistakes. I'll inspire you to make a great first impression with your stand and I'll lead you through the entire process of exhibiting: from picking the right exhibition through to reviewing the event and following up on your leads.

This could be the best investment you'll make all year.

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Most Helpful Customer Reviews
5.0 out of 5 stars Easy to use, great reference guide and fabulous encouragement 13 April 2013
By Bookie
Format:Paperback|Amazon Verified Purchase
A great book if you're starting to 'exhibit yourself'. Useful checklists, nicely written, easy to follow, lots of great tips and really encouraging. A worthwhile read.
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5.0 out of 5 stars Fantastic advice that's easy to use and will save you a bundle of money 7 Sep 2010
By Scott
Format:Paperback
My small company is planning to exhibit for the first time ever at a high-profile event in the UAE. Where to start? Panic? Appoint a 'consultant' to do all the work - and spend even more money? Or just not bother as it's going to cost a bundle of my time and money?

Well, I started with Exhibit! and I'm very glad that I did. Not only is the book enjoyable to read and the information easy to absorb, it's certainly helping my company save a significant sum of money and time and it certainly got me thinking about how to help exhibition visitors come to us ahead of other corporate training companies exhibiting at the same event.

If you invest in Exhibit! you have a fantastic opportunity to differentiate your company from others, attract more clients and save money too. If you don't invest in this book, you'd better hope that your competitor on the next stand hasn't either. Because if they have, you've got a BIG problem!
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5.0 out of 5 stars Exhibit! The SME's guide to using exhibitions to grow your business 10 Mar 2010
By D. Herbing
Format:Paperback
The advice in Fiona Humberstone's Exhibit! proved to be invaluable in producing our exhibition plan for our first time of exhibiting at the National Wedding Show, London Olympia this February. As a fairly new company and never having exhibited at an event like this before, this book had so many great ideas. I think without this book and the advice from Fiona, the exhibition would not have been the success that it was.
The Wedding Community
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