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Product Description
Strategy Magazine, June 2008
Kaplan and Norton build on their breakthrough works ... to enable you to gain measurable benefits from your business strategy.
Product Description
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organisations struggle in this area - not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realise just a fraction of the financial performance promised in their strategic plans.
It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy-focused organisations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy.
Drawing on extensive research and detailed case studies from a broad array of industries, The Execution Premium presents a systematic and proven framework for achieving the financial results promised by your strategy.
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