Everywhere
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Product Description
Put digital business strategy at the center of your business
Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.
Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.
- Develop a comprehensive digital strategy for your organization
- Put your online business strategy at the center of your customer′s experience, and at the heart of everything you do
- Larry Weber′s W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies
The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
From the Inside Flap
Social media has upended the way the world communicates. No longer just the focus of marketing departments, the conversations taking place online have the power to drive innovation, perceptions, and sales in every industry. From research and development to human resources, from the trenches all the way up to the top brass, social media has transformed how businesses communicate, operate, organize, and create value.
Everywhere explains how to put your digital strategy at the center of your organization. Social media taps into the collective intelligence of people who are already actively engaged with your company. It sounds an early alarm on trends, issues with your products, and ideas for improvements. Social media allows you to engage honestly and openly with stakeholders in a way that your competitors aren′t.
Internally, social media tools can foster conversations among employees, enhance strategy execution, and turn silo thinkers into bridge thinkers. Product development can take dramatic leaps through the use of proactive and vocal consumers, cross–functional collaboration, innovation brokers, and partnerships. Information that used to take a year to gather can now be sourced and fed into strategy almost instantaneously. Everywhere gives you the information you need to:
- Determine who your most valuable constituencies are, find them on the Web, and monitor them without invading their sense of privacy
- Understand how the social web has changed the consumer purchase journey
- Decide who should represent your company online and what type of internal infrastructure is needed to maximize the value of these external communities
- Look at reporting structures, company policies, and procedures to determine what helps and what hinders collaboration internally and externally
- Discover social tools that can improve communication between employees
- Learn how social media engagement is changing talent recruitment, training, and retention
Social media engagement improves companies, empowers employees, and wins customers. It creates highly efficient enterprises, able to reallocate inventory, capital, and talent on a real–time rather than quarterly basis. The social media age is upon us. Implement your digital strategy now, and your company will thrive in this new reality.
Inside This Book
(Learn More)
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
Everywhere is the latest (and I think third book on digital marketing) by Larry Weber. It is aimed at senior executives in large organisations who may not be that digital savvy; so I am about as far from the target market as you can get. So what does it give the digital marketer? It's an easy-to-read book that you can get through on a long train ride or short haul plane journey. Weber has collated some great social business examples that you can use to pepper presentations to clients with.
It won't change the world, it isn't anything radically different, but it is extremely accessible.
It won't change the world, it isn't anything radically different, but it is extremely accessible.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
16 reviews
1 of 1 people found the following review helpful
"Everywhere" - Digital Business Strategy For Survival-Oriented / Serious Social Media Era Builders!!!...
19 Dec 2011
Format:Hardcover
>>>...Social Media has changed the way of Business Communication!!!...No longer just the Focus of Marketing, Conversations are taking place "Everywhere", etc. that have the Power to drive Innovation, Perceptions and Sales, etc. in every Sector & Industry, etc. from Top to Bottom to Top!!!...Social Media has transformed how Business Communicates, Operates and Create Value, etc.!!!..."Everywhere" will help You put Your Digital Strategy at the Center of Your Business!!!...Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
>>>..."Everywhere", from Larry Weber, Authority, Author, Thought & Team Leader, etc. has put together a Comprehensive Digital Business Strategy for our Social Media Era that will allow those Serious Builders to Implement our Digital Strategy...Now / Today...and Thrive & Reap the Benefits & Rewards in this New Reality!!!...>>> However, Author Larry Weber indicates, in Part 4, Chapter 10 - The Future of the Social Enterprise, "It Is Not Necessary To Change!!!...Survival Is Not Mandatory!!!..." >>> For Those Going Forward, Your Journey Starts Now!!!...
>>>..."Everywhere" has 4 Parts, 10 Chapters and 260+ pages of Rich Knowledge, Context & Content, etc.
>>>..."Everywhere" starts with Dedication, Contents, Acknowledgments, Preface, MustRead InDepth Introduction Sections, prior to Part 1!!!...>>> Now, On to Part One.
>>>...Part 1 - The Evolving Social Web has 1 Chapter.
>>>...Chapter 01 - The Social Enterprise : A New Source of Competitive Advantage.
>>>...Part 2 - On Becoming A Social Enterprise has 3 Chapters.
>>>...Chapter 02 - Toward a Comprehensive Digital Business Strategy.
>>>...Chapter 03 - Building Enterprise-Wide Engagement Capability.
>>>...Chapter 04 - Developing a Digitally Driven Company : Culture, Structure, and Leadership.
>>>...Part 3 - Across The Business Universe has 5 Chapters.
>>>...Chapter 05 - Marketing, Sales, and Service, Step 1 : Organize Around Customer Engagement.
>>>...Chapter 06 - Marketing, Sales, and Service, Step 2 : Converse with Your Customers.
>>>...Chapter 07 - Innovation : Commit to Openness, Speed, and Crowds.
>>>...Chapter 08 - Strategy Execution : Capitalize on What Your Organization Already Knows.
>>>...Chapter 09 - Human Capital : Expect Real-Time Resumes and Create a Twenty-First Century Workplace.
>>>...Part 4 - The Future OF The Social Enterprise has 1 Chapter.
>>>...Chapter 10 - Next...Next closes with a Section entitled "It Is Not Necessary To Change" - "Survival Is Not Mandatory."
>>>..."Everywhere" closes with Notes and the ever helpful Index!!!...
>>>...>>> A Suggestion for Survival-Oriented, Serious Builders, InvestPurchase in "Everywhere"...Now / Today...Get It, Read It, Absorb It, Implement It!!!...>>> Be A EarlyAdopter, Nimble, Agile, Flexible, Competitive Business, etc. Aligned with the Social Media Era!!!...Time is of the Essence / Time is our only Non-Recoverable Resource!!!...Carpe Diem / Seize The Day!!!...Michael!!!...
>>>..."Everywhere", from Larry Weber, Authority, Author, Thought & Team Leader, etc. has put together a Comprehensive Digital Business Strategy for our Social Media Era that will allow those Serious Builders to Implement our Digital Strategy...Now / Today...and Thrive & Reap the Benefits & Rewards in this New Reality!!!...>>> However, Author Larry Weber indicates, in Part 4, Chapter 10 - The Future of the Social Enterprise, "It Is Not Necessary To Change!!!...Survival Is Not Mandatory!!!..." >>> For Those Going Forward, Your Journey Starts Now!!!...
>>>..."Everywhere" has 4 Parts, 10 Chapters and 260+ pages of Rich Knowledge, Context & Content, etc.
>>>..."Everywhere" starts with Dedication, Contents, Acknowledgments, Preface, MustRead InDepth Introduction Sections, prior to Part 1!!!...>>> Now, On to Part One.
>>>...Part 1 - The Evolving Social Web has 1 Chapter.
>>>...Chapter 01 - The Social Enterprise : A New Source of Competitive Advantage.
>>>...Part 2 - On Becoming A Social Enterprise has 3 Chapters.
>>>...Chapter 02 - Toward a Comprehensive Digital Business Strategy.
>>>...Chapter 03 - Building Enterprise-Wide Engagement Capability.
>>>...Chapter 04 - Developing a Digitally Driven Company : Culture, Structure, and Leadership.
>>>...Part 3 - Across The Business Universe has 5 Chapters.
>>>...Chapter 05 - Marketing, Sales, and Service, Step 1 : Organize Around Customer Engagement.
>>>...Chapter 06 - Marketing, Sales, and Service, Step 2 : Converse with Your Customers.
>>>...Chapter 07 - Innovation : Commit to Openness, Speed, and Crowds.
>>>...Chapter 08 - Strategy Execution : Capitalize on What Your Organization Already Knows.
>>>...Chapter 09 - Human Capital : Expect Real-Time Resumes and Create a Twenty-First Century Workplace.
>>>...Part 4 - The Future OF The Social Enterprise has 1 Chapter.
>>>...Chapter 10 - Next...Next closes with a Section entitled "It Is Not Necessary To Change" - "Survival Is Not Mandatory."
>>>..."Everywhere" closes with Notes and the ever helpful Index!!!...
>>>...>>> A Suggestion for Survival-Oriented, Serious Builders, InvestPurchase in "Everywhere"...Now / Today...Get It, Read It, Absorb It, Implement It!!!...>>> Be A EarlyAdopter, Nimble, Agile, Flexible, Competitive Business, etc. Aligned with the Social Media Era!!!...Time is of the Essence / Time is our only Non-Recoverable Resource!!!...Carpe Diem / Seize The Day!!!...Michael!!!...
1 of 1 people found the following review helpful
Social Media really is Everywhere in your Organization!
15 May 2011
Format:Hardcover
I just finished this book and it does a great job describing the dynamic now in play at every organization regarding social media. It illustrated how social media is going on a whirlwind tour throughout your organization touching areas I never expected it to touch. It's not like the early days of the internet - where you can hire a bunch of coders, stick them in a corner and have them create your website and do all things web - its much more involved and truly touches "everywhere" in your organization. Because of that you need a comprehensive strategy that will involve the whole organization and leverage the human network and human capital typically trapped in organizations of all sizes. This book does an excellent job of explaining and then illustrating with real world examples how to create a strategy that will unlock the power hidden everywhere in your organization. Excellent read - thank you Larry!
1 of 1 people found the following review helpful
insightful and well written overview of corporate use of social media
23 April 2011
Format:Hardcover
As a marketing executive, I found "Everywhere" to be a very useful tool to understand how companies are leveraging social media to be closer to their customers and other stakeholders. The book abounds with useful examples of what companies are doing today to apply social media strategies to be more competitive in their respective markets. Everywhere offers a refreshing perspective on how the business world is changing because of social media and where it can be applied-- within and beyond marketing-- to make a difference. High marks for a well written and insightful overview.
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