Everywhere
and over 900,000 other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
Put digital business strategy at the center of your business
Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.
Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.
- Develop a comprehensive digital strategy for your organization
- Put your online business strategy at the center of your customer′s experience, and at the heart of everything you do
- Larry Weber′s W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies
The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
From the Inside Flap
Social media has upended the way the world communicates. No longer just the focus of marketing departments, the conversations taking place online have the power to drive innovation, perceptions, and sales in every industry. From research and development to human resources, from the trenches all the way up to the top brass, social media has transformed how businesses communicate, operate, organize, and create value.
Everywhere explains how to put your digital strategy at the center of your organization. Social media taps into the collective intelligence of people who are already actively engaged with your company. It sounds an early alarm on trends, issues with your products, and ideas for improvements. Social media allows you to engage honestly and openly with stakeholders in a way that your competitors aren′t.
Internally, social media tools can foster conversations among employees, enhance strategy execution, and turn silo thinkers into bridge thinkers. Product development can take dramatic leaps through the use of proactive and vocal consumers, cross–functional collaboration, innovation brokers, and partnerships. Information that used to take a year to gather can now be sourced and fed into strategy almost instantaneously. Everywhere gives you the information you need to:
- Determine who your most valuable constituencies are, find them on the Web, and monitor them without invading their sense of privacy
- Understand how the social web has changed the consumer purchase journey
- Decide who should represent your company online and what type of internal infrastructure is needed to maximize the value of these external communities
- Look at reporting structures, company policies, and procedures to determine what helps and what hinders collaboration internally and externally
- Discover social tools that can improve communication between employees
- Learn how social media engagement is changing talent recruitment, training, and retention
Social media engagement improves companies, empowers employees, and wins customers. It creates highly efficient enterprises, able to reallocate inventory, capital, and talent on a real–time rather than quarterly basis. The social media age is upon us. Implement your digital strategy now, and your company will thrive in this new reality.
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
5.0 out of 5 stars
Accessible book on social business,
By
This review is from: Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (Hardcover)
Everywhere is the latest (and I think third book on digital marketing) by Larry Weber. It is aimed at senior executives in large organisations who may not be that digital savvy; so I am about as far from the target market as you can get. So what does it give the digital marketer? It's an easy-to-read book that you can get through on a long train ride or short haul plane journey. Weber has collated some great social business examples that you can use to pepper presentations to clients with.It won't change the world, it isn't anything radically different, but it is extremely accessible.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.9 out of 5 stars (15 customer reviews) 1 of 1 people found the following review helpful:
5.0 out of 5 stars
Social Media really is Everywhere in your Organization!,
By Paul Dunay "Award Winning B2B Marketer" - Published on Amazon.com
This review is from: Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (Hardcover)
I just finished this book and it does a great job describing the dynamic now in play at every organization regarding social media. It illustrated how social media is going on a whirlwind tour throughout your organization touching areas I never expected it to touch. It's not like the early days of the internet - where you can hire a bunch of coders, stick them in a corner and have them create your website and do all things web - its much more involved and truly touches "everywhere" in your organization. Because of that you need a comprehensive strategy that will involve the whole organization and leverage the human network and human capital typically trapped in organizations of all sizes. This book does an excellent job of explaining and then illustrating with real world examples how to create a strategy that will unlock the power hidden everywhere in your organization. Excellent read - thank you Larry!
1 of 1 people found the following review helpful:
5.0 out of 5 stars
insightful and well written overview of corporate use of social media,
By Peter Henderson - Published on Amazon.com
This review is from: Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (Hardcover)
As a marketing executive, I found "Everywhere" to be a very useful tool to understand how companies are leveraging social media to be closer to their customers and other stakeholders. The book abounds with useful examples of what companies are doing today to apply social media strategies to be more competitive in their respective markets. Everywhere offers a refreshing perspective on how the business world is changing because of social media and where it can be applied-- within and beyond marketing-- to make a difference. High marks for a well written and insightful overview.
2 of 3 people found the following review helpful:
4.0 out of 5 stars
A nice template for the company leader to use when creating a digital strategy to be the center of his organization.,
By Jeff Lippincott "JLIPPIN" - Published on Amazon.com
This review is from: Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (Hardcover)
I've read and reviewed other books by Larry Weber. He always seems to provide a pretty good book on the topic of social media. However, the topic is getting kind of old these days. There is only so much that can be written about it.This book explains how to put your digital strategy at the center of your organization. It discusses using the Internet to connect upper management with the grunts in the office. This connection includes the ability to create collaboration rather than just communciation. It discusses how to use the Internet to connect with potential customers and existing customers. This connection includes the ability to influence and make sales, learn from the customers and create market intelligence, and process sales. And lastly the book discusses how to use the Internet to improve the human resources department in a company. Using the Internet to provide serious value to an organization has its opportunities and its challenges. The author has done a nice job of outlining these opportunities and challenges so any business leader or business manager can fine tune what is discussed in this book and create a pretty good digital strategy that can be at the center of his or her company. Having said all this, was the book visionary? No. Is it a must-read for business? No. Does it provide foresight? Not much. There really is nothing super-special to be found in this book. However, if the reader is responsible for putting together a digital strategy for his or her company, then I think this book will save them some time and effort if they have not already outlined their thoughts on paper. 4 stars! |
|
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Management > Distribution > Retail
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
