David Horvitz is an artist who is finding just how potent is the dissemination of information on the Internet can be. This book represents a year long project in which Horvitz daily sent out ideas on the internet inviting people to respond to the idea, not as his idea but instead as their own response to his initial idea thought. Sound confusing, then better to quote Horvitz's own statement: 'Almost every day of the course of 2009 I sent out an idea to an email list, and posted the same idea on a tumblr blog. Anyone could sign up to receive the emails, and anyone could follow the blog....The intent was to disseminate the ideas outward, to send them away and to see (or not see) what happens.'
What 'happened' is the content of this enormously fascinating book. Some of the ideas that Horvitz sent were ''Go on a walk with a postal worker as the deliver the day's mail etc'; 'Go to a popular tourist destination. Place yourself in the backgrounds of as many tourist photographs as you can. Think about how you will become part of other people's memories' (this accompanied by two photographs taken in the courtyard of the Louvre and in front of Notre Dame); 'Leave a a bouquet of flowers in a taxi for the next person'; 'Cover up the sun with a finger' (two sunsets obliterated by fingers); 'With a sharpie make a small sign that says: out of order. Tape this to an ATM when no one is looking' (photograph of just that); 'Go to a museum that has one of Marcel Duchamp's "fountains." When the gallery attendant is not looking, put your face inside the urinal.' (two photograph responses); 'Ask a war veteran to write an apology letter to the country they had fought.'; 'Acquire a highly priced bottle of water. Pour it out on the roots of a tree nearby.' (two photographic responses); 'Make a series of photographs in which you are standing on the trunks of felled trees.' (two photographic responses); 'Try to go to sleep with your eyes open'.
This book of ideas and responses to those ideas contains humor, philosophy, environmental concerns, challenges - all ideas that make the receiver want to respond. It is a clever 'idea' for a project and an even more clever an idea for a book. In so many ways this book is about the essence of art: ideas propagated in new ways to communicate to an audience. Highly original: highly recommended. Grady Harp, December 10