- Paperback: 287 pages
- Publisher: Kogan Page (31 Oct 2003)
- Language English
- ISBN-10: 0749439254
- ISBN-13: 978-0749439255
- Product Dimensions: 23 x 15.2 x 2.6 cm
- Amazon Bestsellers Rank: 1,074,405 in Books (See Top 100 in Books)
- See Complete Table of Contents
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"The competence of the author shines through...very, very clearly written, lots of interesting analysis." Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School and Business Research Leader, IBM Business Consulting
Book Description
What is PR and what is its use in a world of hype and mistrust? This guide features answers to over 500 questions that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities.
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