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Everything is Negotiable [Paperback]

Gavin Kennedy
4.5 out of 5 stars  See all reviews (13 customer reviews)

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Paperback, 21 Aug 1997 --  
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Product details

  • Paperback: 304 pages
  • Publisher: Random House Business Books; 3rd Revised edition edition (21 Aug 1997)
  • Language English
  • ISBN-10: 0099243822
  • ISBN-13: 978-0099243823
  • Product Dimensions: 19.8 x 12.6 x 2.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 276,056 in Books (See Top 100 in Books)

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Gavin Kennedy
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Product Description

Product Description

A third revised edition covering all aspects of negotiation on big issues such as buying property or a company and smaller ones like getting your car fixed or buying a television and with examples and case studies looking at the Pacific Rim and Eastern Europe. New self-assessment exercises have also been included.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

13 Reviews
5 star:
 (10)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:
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Average Customer Review
4.5 out of 5 stars (13 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful:
5.0 out of 5 stars First class book, 24 Aug 2003
By A Customer
This review is from: Everything is Negotiable (Paperback)
The book manages to get key points across about negotiating in both an interesting and insightful way. And it has changed my life! I cannot understand how the reviewer who offered only one star could have been reading the same book. It has transformed my ability to strike deals, both professionally and personally!Having previously run a company my greatest disappointment is to have read this book after leaving the company.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Has saved/made me £££Thousands, 14 Mar 2008
This review is from: Everything is Negotiable (Paperback)
I first bought an earlier verion of this book when I was 21. I am now 40. I highly recommend it to any novice negotiator or if trying to get a deal makes you uncomfortable.

I work in property and have been negotiating almost every working day. This book has helped my career. Next Monday I am going to try & negotiate to buy a house for my family. I decided to re-read the book again to ensure my skills are fresh. I am not sure as a working class boy from a scheme, I'd have ever got myself in a position to buy a house valued at more than £0.5m, without applying the lessons I learned from the book.

It is a basic book and it is not perfect. The third version which I have is a bit flabby & the use of the (now) four types of negotiator is less useful than early verions.

Nevertheless - buy it unless you are already very competent at getting a good deal. I bet your investment in time & the cash value of the book will pay for itself a hundred times over. I know it has for me more than a thousand times.
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2 of 2 people found the following review helpful:
4.0 out of 5 stars Good for a Non-Business Guy, 16 Oct 2007
By 
Muhammad Ali Shah "jaywalker" (Leeds, UK) - See all my reviews
(REAL NAME)   
This review is from: Everything is Negotiable (Paperback)
"Everything is Negotiable" by Gavin Kennedy falls under the category of non-IT books that I occasionally pick up (and do not regret). The guy runs a company in UK which helps break deals and negotiate for you, apart from training your people to do better at deals.

The books starts off with a simple question:

1. Faced with a difficult opponent, it is better to concede something of little value in order to create goodwill. True or False?

Many people will tend to concede. That something is of little value to you, right? and the opponent is somebody overly demanding as well! Gavin Kennedy tends to disagree and he has sound reasons for that:

1. Goodwill is a myth! Business is about offering what you have in exchange for what you want. Why is the other person bargaining for that something of little value?

2. You are encouraging the behavior of your difficult opponent by conceding in the first deal. He/ she will become more and more unrealistic in future. On the other hand, you will have little ground to behave differently.

This remarkable opening is followed by around 24 chapters, which include various negotiating scenarios (not all of them provide insight, though). Reading the negative reviews, I agree that the size of the book (around 350 pages) could be reduced to at least 3 quarters without any loss of content. But the book has been quite informative for me.
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