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Synopsis
Catalog illustrations show what American men, women and children actually wore during the 1930s, including shoes, coats, underwear, shirts, blouses, hats, dresses, purses, suits, and sweaters.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I can't praise this Dover "Everyday Fashions as pictured in Sears Catalogs" series enough.
Unlike so many 'fashion' books of different eras, which focus on designer fashions, these Sears catalog excerpts show a huge range of clothing as it actually was worn during each decade - including underwear, shoes, handbags and other accessories - by real men, women and children. Furthermore, each item description lists anything you might want to know about these particular items, including fabric content, size and colour choices, as well as price.
Each volume contains an introduction, written by the editor, which puts all the fashion changes into context. These books are an invaluable resource, an authentic window on each era, available at an extremely affordable price. I own them all, and refer to them constantly!
Unlike so many 'fashion' books of different eras, which focus on designer fashions, these Sears catalog excerpts show a huge range of clothing as it actually was worn during each decade - including underwear, shoes, handbags and other accessories - by real men, women and children. Furthermore, each item description lists anything you might want to know about these particular items, including fabric content, size and colour choices, as well as price.
Each volume contains an introduction, written by the editor, which puts all the fashion changes into context. These books are an invaluable resource, an authentic window on each era, available at an extremely affordable price. I own them all, and refer to them constantly!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
17 reviews
14 of 14 people found the following review helpful
Saddle shoes $2.49 in 1939
1 Oct 2006
Format:Paperback
I own four books in this 'Searies' (Twenties, Thirties, Forties, Fifties) and I cannot recommend them highly enough. They are jam-packed with a great mix of pictures in good proportion which show the morphing of fashions over the decade(s). Dominant are women's clothing (formal, casual, dresses, hats, coats, shoes, with some undergarments, sportswear, nightwear, swimwear). Then there are smatterings of accessories (handbags, watches, gloves, powder compacts, belts, jewelry). Also some menswear and a small amount of childrenswear. All clothing is being worn.
All pictures are black and white and have a certain (pleasant) level of graininess. What you get are the original pictures, prices and descriptions from the catalogs. There is only a very small amount of introductory material (just a one page 'Publisher's Note' for the Thirties).
Changes over the series:
The transition from drawings (all very good and realistic) to photos occurs in the Thirties.
The variety of accessories appearing in the Twenties is largely reduced by the later decades (Fifties almost exclusively clothing and hats with some shoes).
There's only one problem with these catalogs...you can't order the contents!
All pictures are black and white and have a certain (pleasant) level of graininess. What you get are the original pictures, prices and descriptions from the catalogs. There is only a very small amount of introductory material (just a one page 'Publisher's Note' for the Thirties).
Changes over the series:
The transition from drawings (all very good and realistic) to photos occurs in the Thirties.
The variety of accessories appearing in the Twenties is largely reduced by the later decades (Fifties almost exclusively clothing and hats with some shoes).
There's only one problem with these catalogs...you can't order the contents!
7 of 7 people found the following review helpful
Great pictorial history of fashion of the 30's
15 Oct 2000
Format:Paperback
This book gives a good look at what the Sears catalog offered in the way of women's fashions in the thirties. Merchandise is grouped by year and then by women's, men's etc. Descriptions are text from the catalog and in some cases give what fabric was used, orignal catalog prices are also included. Accessories such as shoes, hats and jewelery are also pictured.
A great resource for stage cotumes. If you are a good seamstress, today's patterns can be modified to create styles similar to those of the thirties.
6 of 6 people found the following review helpful
A "Must Have" for Collectors, Vintage Hobbists!!
8 Mar 2001
Format:Paperback
I am very pleased with this book!! It gives the complete "picture" as well as the year on the proper wear of the clothing from that period, i.e., dress, coat, shoes, hats etc; even accessories like jewelery. The photographs are wonderful. It will be so much fun learning how to wear and collect vintage clothing!! I will buy the rest of the series!!!!!!
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