Is big business part of the problem or part of the solution? Sometimes it seems as if business exists purely to enrich a small elite. While the world is facing unprecedented challenges, it appears that businesses are only interested in making profits or paying bonuses. Big businesses are powerful machines. We all know they have the potential to harm; but with their resources and expertise they can also be great engines of positive change. Rather than fighting the power of business, should we be seeking to harness it? Everybody's Business is a journey through the business world. We meet the companies that are driving business forward by mobilising to tackle the challenges we all face. At its heart, this is a story of businesses doing what they do best: delivering products and services that people need, creating jobs and finding new ways to solve old problems. It's a story of people taking the initiative, and finding inspiration in the positive impact of their actions. We see how some of today's leading companies are realising that lasting success comes from having a purpose broader than making a profit. They know that business should benefit customers, employees, suppliers, neighbours and the wider world, as well as shareholders. Enduring value comes from making business work for everybody. Start a conversation about the role of big business in the world and, often even before you reach the end of your first sentence, you'll find you've unleashed a furious response. To many, it feels as though business has become detached from society it seems like part of the problem, not part of the solution. That's not good for the world: we're facing global challenges of unprecedented magnitude, and business has the scale, resources and expertise to make a positive difference. This book puts a powerful argument that if you want to fix the world, you're better off harnessing the power of business, rather than fighting it. Royalties from this book will support the work of TechnoServe an NGO working on business solutions to poverty.
Jon Miller has worked all over the world with global brands such as Coca-Cola and American Express, from the US to Asia and Africa. He was Strategy Director for Mother, one of the most awarded creative agencies in the world, and spent many years with Ogilvy. Jon has created campaigns for many NGOs, including Amnesty, Greenpeace and WWF, as well as developing communications strategies for government health campaigns and anti-drug initiatives.
Today, Jon is working on one of the world's most contentious challenges: helping companies get to grips with their role in society. At a time when society is making greater demands of business, this has never been more important. He is a partner of the Brunswick Group, one of the world's leading corporate communications firms - with many of the world's largest companies and best known brands as clients.